Authors: Rust, Roland T. Alpert, Mark I.

Citation: T. Rust, Roland et I. Alpert, Mark, An Audience Flow Model of Television Viewing Choice, Marketing science , 3(2), 1984, pp. 113-124

Authors: Rust, Roland T. Alpert, Mark I.

Citation: T. Rust, Roland et I. Alpert, Mark, Response: On Establishing a Dialogue in Television Viewing Research, Marketing science , 3(2), 1984, pp. 126-127