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Results: 3
FIRM-LEVEL POLITICAL-BEHAVIOR IN THE GLOBAL MARKETPLACE
Authors:
KEILLOR BD BOLLER GW FERRELL OC
Citation:
Bd. Keillor et al., FIRM-LEVEL POLITICAL-BEHAVIOR IN THE GLOBAL MARKETPLACE, Journal of business research, 40(2), 1997, pp. 113-126
THE EFFECTS OF ARGUMENT STRUCTURE AND AFFECTIVE TAGGING ON PRODUCT ATTITUDE FORMATION
Authors:
MUNCH JM BOLLER GW SWASY JL
Citation:
Jm. Munch et al., THE EFFECTS OF ARGUMENT STRUCTURE AND AFFECTIVE TAGGING ON PRODUCT ATTITUDE FORMATION, Journal of consumer research, 20(2), 1993, pp. 294-302
AN EMPIRICAL-ASSESSMENT OF THE SERVQUAL SCALE
Authors:
BABAKUS E BOLLER GW
Citation:
E. Babakus et Gw. Boller, AN EMPIRICAL-ASSESSMENT OF THE SERVQUAL SCALE, Journal of business research, 24(3), 1992, pp. 253-268
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