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Results:
1-7
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Results: 7
Authors:
BOULDING W
MORGAN R
STAELIN R
Citation: W. Boulding et al., PULLING THE PLUG TO STOP THE NEW PRODUCT DRAIN, Journal of marketing research, 34(1), 1997, pp. 164-176
Authors:
BOULDING W
PUROHIT D
Citation: W. Boulding et D. Purohit, THE PRICE OF SAFETY, Journal of consumer research, 23(1), 1996, pp. 12-25
Authors:
BOULDING W
STAELIN R
Citation: W. Boulding et R. Staelin, IDENTIFYING GENERALIZABLE EFFECTS OF STRATEGIC ACTIONS ON FIRM PERFORMANCE - THE CASE OF DEMAND-SIDE RETURNS TO R-AND-D SPENDING, Marketing science, 14(3), 1995, pp. 222-236
Authors:
BOULDING W
LEE E
STAELIN R
Citation: W. Boulding et al., MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994), Journal of marketing research, 31(3), 1994, pp. 325-325
Authors:
BOULDING W
LEE EY
STAELIN R
Citation: W. Boulding et al., MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION, Journal of marketing research, 31(2), 1994, pp. 159-172
Authors:
BOULDING W
STAELIN R
Citation: W. Boulding et R. Staelin, A LOOK ON THE COST SIDE - MARKET SHARE AND THE COMPETITIVE ENVIRONMENT, Marketing science, 12(2), 1993, pp. 144-166
Authors:
BOULDING W
KIRMANI A
Citation: W. Boulding et A. Kirmani, A CONSUMER-SIDE EXPERIMENTAL EXAMINATION OF SIGNALING THEORY - DO CONSUMERS PERCEIVE WARRANTIES AS SIGNALS OF QUALITY, Journal of consumer research, 20(1), 1993, pp. 111-123
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1-7
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