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Authors: Tian, KT Bearden, WO Hunter, GL

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Authors: Bearden, WO Hardesty, DM Rose, RL

Citation: Wo. Bearden et al., Consumer self-confidence: Refinements in conceptualization and measurement, J CONSUM R, 28(1), 2001, pp. 121-134

Authors: Hewett, K Bearden, WO

Citation: K. Hewett et Wo. Bearden, Dependence, trust, and relational behavior on the part of foreign subsidiary marketing operations: Implications for managing global marketing operations, J MARKET, 65(4), 2001, pp. 51-66