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Citation: Dl. Alden et Ae. Crowley, SEX GUILT AND RECEPTIVITY TO CONDOM ADVERTISING, Journal of applied social psychology, 25(16), 1995, pp. 1446-1463

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Citation: Ae. Crowley et Wd. Hoyer, AN INTEGRATIVE FRAMEWORK FOR UNDERSTANDING 2-SIDED PERSUASION, Journal of consumer research, 20(4), 1994, pp. 561-574