AAAAAA
Results:
1-9
|
Results: 9
Authors:
DANAHER PJ
MATTSSON J
Citation: Pj. Danaher et J. Mattsson, A COMPARISON OF SERVICE DELIVERY PROCESSES OF DIFFERENT COMPLEXITY, International journal of service industry management, 9(1), 1998, pp. 48
Authors:
DANAHER PJ
LAWRIE JM
Citation: Pj. Danaher et Jm. Lawrie, BEHAVIORAL MEASURES OF TELEVISION AUDIENCE APPRECIATION, Journal of advertising research, 38(1), 1998, pp. 54-65
Authors:
DANAHER PJ
Citation: Pj. Danaher, USING CONJOINT-ANALYSIS TO DETERMINE THE RELATIVE IMPORTANCE OF SERVICE ATTRIBUTES MEASURED IN CUSTOMER SATISFACTION SURVEYS, J RETAILING, 73(2), 1997, pp. 235-260
Authors:
DANAHER PJ
HADDRELL V
Citation: Pj. Danaher et V. Haddrell, A COMPARISON OF QUESTION SCALES USED FOR MEASURING CUSTOMER SATISFACTION, International journal of service industry management, 7(4), 1996, pp. 4
Authors:
DANAHER PJ
RUST RT
Citation: Pj. Danaher et Rt. Rust, DETERMINING THE OPTIMAL RETURN ON INVESTMENT FOR AN ADVERTISING CAMPAIGN, European journal of operational research, 95(3), 1996, pp. 511-521
Authors:
DANAHER PJ
Citation: Pj. Danaher, WHAT HAPPENS TO TELEVISION RATINGS DURING COMMERCIAL BREAKS, Journal of advertising research, 35(1), 1995, pp. 37-47
Authors:
DANAHER PJ
Citation: Pj. Danaher, COMPARING NAIVE WITH ECONOMETRIC MARKET SHARE MODELS WHEN COMPETITORSACTIONS ARE FORECAST, International journal of forecasting, 10(2), 1994, pp. 287-294
Authors:
DANAHER PJ
SHAROT T
Citation: Pj. Danaher et T. Sharot, COVER ANALYSIS - A NEW TOOL FOR MONITORING PEOPLEMETER PANELS, Journal of the Market Research Society, 36(2), 1994, pp. 133-138
Authors:
DANAHER PJ
RUST RT
Citation: Pj. Danaher et Rt. Rust, DETERMINING THE OPTIMAL LEVEL OF MEDIA SPENDING, Journal of advertising research, 34(1), 1994, pp. 28
Risultati:
1-9
|