AAAAAA

   
Results: 1-25 | 26-27
Results: 1-25/27
JUDGMENTS OF BRAND SIMILARITY
Authors: BIJMOLT THA WEDEL M PIETERS RGM DESARBO WS
Citation: Tha. Bijmolt et al., JUDGMENTS OF BRAND SIMILARITY, International journal of research in marketing, 15(3), 1998, pp. 249-268
A MULTIDIMENSIONAL-SCALING MODEL ACCOMMODATING DIFFERENTIAL STIMULUS-FAMILIARITY
Authors: BIJMOLT THA DESARBO WS WEDEL M
Citation: Tha. Bijmolt et al., A MULTIDIMENSIONAL-SCALING MODEL ACCOMMODATING DIFFERENTIAL STIMULUS-FAMILIARITY, Multivariate behavioral research, 33(1), 1998, pp. 41-63
THE STOCHASTIC MODELING OF PURCHASE INTENTIONS AND BEHAVIOR
Authors: YOUNG MR DESARBO WS MORWITZ VG
Citation: Mr. Young et al., THE STOCHASTIC MODELING OF PURCHASE INTENTIONS AND BEHAVIOR, Management science, 44(2), 1998, pp. 188-202
AN INTEGRATED APPROACH TOWARD THE SPATIAL MODELING OF PERCEIVED CUSTOMER VALUE
Authors: SINHA I DESARBO WS
Citation: I. Sinha et Ws. Desarbo, AN INTEGRATED APPROACH TOWARD THE SPATIAL MODELING OF PERCEIVED CUSTOMER VALUE, Journal of marketing research, 35(2), 1998, pp. 236-249
FINITE-MIXTURE STRUCTURAL EQUATION MODELS FOR RESPONSE-BASED SEGMENTATION AND UNOBSERVED HETEROGENEITY
Authors: JEDIDI K JAGPAL HS DESARBO WS
Citation: K. Jedidi et al., FINITE-MIXTURE STRUCTURAL EQUATION MODELS FOR RESPONSE-BASED SEGMENTATION AND UNOBSERVED HETEROGENEITY, Marketing science, 16(1), 1997, pp. 39-59
STEMM - A GENERAL FINITE MIXTURE STRUCTURAL EQUATION MODEL
Authors: JEDIDI K JAGPAL HS DESARBO WS
Citation: K. Jedidi et al., STEMM - A GENERAL FINITE MIXTURE STRUCTURAL EQUATION MODEL, Journal of classification, 14(1), 1997, pp. 23-50
A PARAMETRIC MULTIDIMENSIONAL UNFOLDING PROCEDURE FOR INCOMPLETE NONMETRIC PREFERENCE CHOICE SET DATA IN MARKETING-RESEARCH/
Authors: DESARBO WS YOUNG MR RANGASWAMY A
Citation: Ws. Desarbo et al., A PARAMETRIC MULTIDIMENSIONAL UNFOLDING PROCEDURE FOR INCOMPLETE NONMETRIC PREFERENCE CHOICE SET DATA IN MARKETING-RESEARCH/, Journal of marketing research, 34(4), 1997, pp. 499-516
AN EXPONENTIAL-FAMILY MULTIDIMENSIONAL-SCALING MIXTURE METHODOLOGY
Authors: WEDEL M DESARBO WS
Citation: M. Wedel et Ws. Desarbo, AN EXPONENTIAL-FAMILY MULTIDIMENSIONAL-SCALING MIXTURE METHODOLOGY, Journal of business & economic statistics, 14(4), 1996, pp. 447-459
HIERARCHICAL BAYES CONJOINT-ANALYSIS - RECOVERY OF PARTWORTH HETEROGENEITY FROM REDUCED EXPERIMENTAL-DESIGNS
Authors: LENK PJ DESARBO WS GREEN PE YOUNG MR
Citation: Pj. Lenk et al., HIERARCHICAL BAYES CONJOINT-ANALYSIS - RECOVERY OF PARTWORTH HETEROGENEITY FROM REDUCED EXPERIMENTAL-DESIGNS, Marketing science, 15(2), 1996, pp. 173-191
A STOCHASTIC MULTIDIMENSIONAL UNFOLDING APPROACH FOR REPRESENTING PHASED DECISION OUTCOMES
Authors: DESARBO WS LEHMANN DR CARPENTER G SINHA I
Citation: Ws. Desarbo et al., A STOCHASTIC MULTIDIMENSIONAL UNFOLDING APPROACH FOR REPRESENTING PHASED DECISION OUTCOMES, Psychometrika, 61(3), 1996, pp. 485-508
CONSIDERATION SETS IN CONJOINT-ANALYSIS
Authors: JEDIDI K KOHLI R DESARBO WS
Citation: K. Jedidi et al., CONSIDERATION SETS IN CONJOINT-ANALYSIS, Journal of marketing research, 33(3), 1996, pp. 364-372
THE SPATIAL REPRESENTATION OF HETEROGENEOUS CONSIDERATION SETS
Authors: DESARBO WS JEDIDI K
Citation: Ws. Desarbo et K. Jedidi, THE SPATIAL REPRESENTATION OF HETEROGENEOUS CONSIDERATION SETS, Marketing science, 14(3), 1995, pp. 326-342
A MIXTURE LIKELIHOOD APPROACH FOR GENERALIZED LINEAR-MODELS
Authors: WEDEL M DESARBO WS
Citation: M. Wedel et Ws. Desarbo, A MIXTURE LIKELIHOOD APPROACH FOR GENERALIZED LINEAR-MODELS, Journal of classification, 12(1), 1995, pp. 21-55
A PARAMETRIC PROCEDURE FOR ULTRAMETRIC TREE ESTIMATION FROM CONDITIONAL RANK ORDER PROXIMITY DATA
Authors: YOUNG MR DESARBO WS
Citation: Mr. Young et Ws. Desarbo, A PARAMETRIC PROCEDURE FOR ULTRAMETRIC TREE ESTIMATION FROM CONDITIONAL RANK ORDER PROXIMITY DATA, Psychometrika, 60(1), 1995, pp. 47-75
IMPLICATIONS FOR ASYMMETRY, NONPROPORTIONALITY, AND HETEROGENEITY IN BRAND SWITCHING FROM PIECE-WISE EXPONENTIAL MIXTURE HAZARD MODELS
Authors: WEDEL M KAMAKURA WA DESARBO WS TERHOFSTEDE F
Citation: M. Wedel et al., IMPLICATIONS FOR ASYMMETRY, NONPROPORTIONALITY, AND HETEROGENEITY IN BRAND SWITCHING FROM PIECE-WISE EXPONENTIAL MIXTURE HAZARD MODELS, Journal of marketing research, 32(4), 1995, pp. 457-462
ANALYZING CONSTANT-SUM MULTIPLE CRITERION DATA - A SEGMENT-LEVEL APPROACH
Authors: DESARBO WS RAMASWAMY V CHATTERJEE R
Citation: Ws. Desarbo et al., ANALYZING CONSTANT-SUM MULTIPLE CRITERION DATA - A SEGMENT-LEVEL APPROACH, Journal of marketing research, 32(2), 1995, pp. 222-232
A CONJOINT-BASED PRODUCT DESIGNING PROCEDURE INCORPORATING PRICE-COMPETITION
Authors: CHOI SC DESARBO WS
Citation: Sc. Choi et Ws. Desarbo, A CONJOINT-BASED PRODUCT DESIGNING PROCEDURE INCORPORATING PRICE-COMPETITION, The Journal of product innovation management, 11(5), 1994, pp. 451-459
A CONJOINT-BASED PRODUCT DESIGNING PROCEDURE INCORPORATING PRICE-COMPETITION
Authors: CHOI SC DESARBO WS
Citation: Sc. Choi et Ws. Desarbo, A CONJOINT-BASED PRODUCT DESIGNING PROCEDURE INCORPORATING PRICE-COMPETITION, The Journal of product innovation management, 11(5), 1994, pp. 451-459
NONLINEAR MULTIVARIATE-ANALYSIS FOR MULTIVARIATE PREFERENCE ANALYSIS,1992 - VANDERLANS,IA
Authors: DESARBO WS
Citation: Ws. Desarbo, NONLINEAR MULTIVARIATE-ANALYSIS FOR MULTIVARIATE PREFERENCE ANALYSIS,1992 - VANDERLANS,IA, Journal of classification, 11(2), 1994, pp. 283-285
DERIVING ULTRAMETRIC TREE-STRUCTURES FROM PROXIMITY DATA CONFOUNDED BY DIFFERENTIAL STIMULUS-FAMILIARITY
Authors: DESARBO WS CHATTERJEE R KIM J
Citation: Ws. Desarbo et al., DERIVING ULTRAMETRIC TREE-STRUCTURES FROM PROXIMITY DATA CONFOUNDED BY DIFFERENTIAL STIMULUS-FAMILIARITY, Psychometrika, 59(4), 1994, pp. 527-566
A DISAGGREGATE NEGATIVE BINOMIAL REGRESSION PROCEDURE FOR COUNT DATA-ANALYSIS
Authors: RAMASWAMY V ANDERSON EW DESARBO WS
Citation: V. Ramaswamy et al., A DISAGGREGATE NEGATIVE BINOMIAL REGRESSION PROCEDURE FOR COUNT DATA-ANALYSIS, Management science, 40(3), 1994, pp. 405-417
A LATENT CLASS POISSON REGRESSION-MODEL FOR HETEROGENEOUS COUNT DATA
Authors: WEDEL M DESARBO WS BULT JR RAMASWAMY V
Citation: M. Wedel et al., A LATENT CLASS POISSON REGRESSION-MODEL FOR HETEROGENEOUS COUNT DATA, Journal of applied econometrics, 8(4), 1993, pp. 397-411
AN EMPIRICAL POOLING APPROACH FOR ESTIMATING MARKETING MIX ELASTICITIES WITH PIMS DATA
Authors: RAMASWAMY V DESARBO WS REIBSTEIN DJ ROBINSON WT
Citation: V. Ramaswamy et al., AN EMPIRICAL POOLING APPROACH FOR ESTIMATING MARKETING MIX ELASTICITIES WITH PIMS DATA, Marketing science, 12(1), 1993, pp. 103-124
A LATENT CLASS PROCEDURE FOR THE STRUCTURAL-ANALYSIS OF 2-WAY COMPOSITIONAL DATA
Authors: DESARBO WS RAMASWAMY V LENK P
Citation: Ws. Desarbo et al., A LATENT CLASS PROCEDURE FOR THE STRUCTURAL-ANALYSIS OF 2-WAY COMPOSITIONAL DATA, Journal of classification, 10(2), 1993, pp. 159-193
A MAXIMUM-LIKELIHOOD METHOD FOR LATENT CLASS REGRESSION INVOLVING A CENSORED DEPENDENT VARIABLE
Authors: JEDIDI K RAMASWAMY V DESARBO WS
Citation: K. Jedidi et al., A MAXIMUM-LIKELIHOOD METHOD FOR LATENT CLASS REGRESSION INVOLVING A CENSORED DEPENDENT VARIABLE, Psychometrika, 58(3), 1993, pp. 375-394
Risultati: 1-25 | 26-27