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Results: 1-7 |
Results: 7
A CROSS-COUNTRY INVESTIGATION OF RECALL OF AND ATTITUDE TOWARD COMPARATIVE ADVERTISING
Authors: DONTHU N
Citation: N. Donthu, A CROSS-COUNTRY INVESTIGATION OF RECALL OF AND ATTITUDE TOWARD COMPARATIVE ADVERTISING, Journal of advertising, 27(2), 1998, pp. 111-122
RETAIL PRODUCTIVITY ASSESSMENT USING DATA ENVELOPMENT ANALYSIS
Authors: DONTHU N YOO B
Citation: N. Donthu et B. Yoo, RETAIL PRODUCTIVITY ASSESSMENT USING DATA ENVELOPMENT ANALYSIS, J RETAILING, 74(1), 1998, pp. 89-105
OBSERVATIONS - THE INFOMERCIAL SHOPPER
Authors: DONTHU N GILLILAND D
Citation: N. Donthu et D. Gilliland, OBSERVATIONS - THE INFOMERCIAL SHOPPER, Journal of advertising research, 36(2), 1996, pp. 69-76
BRAND EQUITY, BRAND PREFERENCE, AND PURCHASE INTENT
Authors: COBBWALGREN CJ RUBLE CA DONTHU N
Citation: Cj. Cobbwalgren et al., BRAND EQUITY, BRAND PREFERENCE, AND PURCHASE INTENT, Journal of advertising, 24(3), 1995, pp. 25-40
CAPTURING GEOGRAPHICALLY LOCALIZED MISSPECIFICATION ERROR IN RETAIL STORE CHOICE MODELS
Authors: RUST RT DONTHU N
Citation: Rt. Rust et N. Donthu, CAPTURING GEOGRAPHICALLY LOCALIZED MISSPECIFICATION ERROR IN RETAIL STORE CHOICE MODELS, Journal of marketing research, 32(1), 1995, pp. 103-110
IMPROVING THE EFFECTIVENESS OF OUTDOOR ADVERTISING - LESSONS FROM A STUDY OF 282 CAMPAIGNS
Authors: BHARGAVA M DONTHU N CARON R
Citation: M. Bhargava et al., IMPROVING THE EFFECTIVENESS OF OUTDOOR ADVERTISING - LESSONS FROM A STUDY OF 282 CAMPAIGNS, Journal of advertising research, 34(2), 1994, pp. 46-55
FACTORS INFLUENCING RECALL OF OUTDOOR ADVERTISING
Authors: DONTHU N CHERIAN J BHARGAVA M
Citation: N. Donthu et al., FACTORS INFLUENCING RECALL OF OUTDOOR ADVERTISING, Journal of advertising research, 33(3), 1993, pp. 64-72
Risultati: 1-7 |