Authors: STOREY C EASINGWOOD CJ

Citation: C. Storey et Cj. Easingwood, THE AUGMENTED SERVICE OFFERING - A CONCEPTUALIZATION AND STUDY OF ITSIMPACT ON NEW SERVICE SUCCESS, The Journal of product innovation management, 15(4), 1998, pp. 335-351

Authors: STOREY CD EASINGWOOD CJ

Citation: Cd. Storey et Cj. Easingwood, DETERMINANTS OF NEW PRODUCT PERFORMANCE - A STUDY IN THE FINANCIAL SERVICES SECTOR, International journal of service industry management, 7(1), 1996, pp. 32-55

Authors: COOPER RG EASINGWOOD CJ EDGETT S KLEINSCHMIDT EJ STOREY C

Citation: Rg. Cooper et al., WHAT DISTINGUISHES THE TOP PERFORMING NEW PRODUCTS IN FINANCIAL SERVICES, The Journal of product innovation management, 11(4), 1994, pp. 281-299