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Results: 1-10 |
Results: 10
ASSESSING THE THEATRICAL COMPONENTS OF THE SERVICE ENCOUNTER - A CLUSTER-ANALYSIS EXAMINATION
Authors: GROVE SJ FISK RP DORSCH MJ
Citation: Sj. Grove et al., ASSESSING THE THEATRICAL COMPONENTS OF THE SERVICE ENCOUNTER - A CLUSTER-ANALYSIS EXAMINATION, Service industries journal, 18(3), 1998, pp. 116
ADDRESSING THE ADVERTISING OF SERVICES - A CALL TO ACTION
Authors: GROVE SJ PICKETT GM STAFFORD MR
Citation: Sj. Grove et al., ADDRESSING THE ADVERTISING OF SERVICES - A CALL TO ACTION, Journal of advertising, 26(4), 1997, pp. 1-6
RESPONSES TO GIFT-GIVING IN A BUSINESS CONTEXT - AN EMPIRICAL-EXAMINATION
Authors: DORSCH MJ GROVE SJ PICKETT GM KELLEY SW
Citation: Mj. Dorsch et al., RESPONSES TO GIFT-GIVING IN A BUSINESS CONTEXT - AN EMPIRICAL-EXAMINATION, Psychological reports, 81(3), 1997, pp. 947-955
THE IMPACT OF OTHER CUSTOMERS ON SERVICE EXPERIENCES - A CRITICAL INCIDENT EXAMINATION OF GETTING ALONG
Authors: GROVE SJ FISK RP
Citation: Sj. Grove et Rp. Fisk, THE IMPACT OF OTHER CUSTOMERS ON SERVICE EXPERIENCES - A CRITICAL INCIDENT EXAMINATION OF GETTING ALONG, J RETAILING, 73(1), 1997, pp. 63-85
COLLARING THE CHESHIRE CAT - STUDYING CUSTOMERS SERVICES EXPERIENCE THROUGH METAPHOR
Authors: GOODWIN C GROVE SJ FISK RP
Citation: C. Goodwin et al., COLLARING THE CHESHIRE CAT - STUDYING CUSTOMERS SERVICES EXPERIENCE THROUGH METAPHOR, Service industries journal, 16(4), 1996, pp. 421-442
DOES ENVIRONMENTAL ADVERTISING REFLECT INTEGRATED MARKETING COMMUNICATIONS - AN EMPIRICAL-INVESTIGATION
Authors: CARLSON L GROVE SJ LACZNIAK RN KANGUN N
Citation: L. Carlson et al., DOES ENVIRONMENTAL ADVERTISING REFLECT INTEGRATED MARKETING COMMUNICATIONS - AN EMPIRICAL-INVESTIGATION, Journal of business research, 37(3), 1996, pp. 225-232
AN EMPIRICAL-EXAMINATION OF FACTUAL INFORMATION-CONTENT AMONG SERVICEADVERTISEMENTS
Authors: GROVE SJ PICKETT GM LABAND DN
Citation: Sj. Grove et al., AN EMPIRICAL-EXAMINATION OF FACTUAL INFORMATION-CONTENT AMONG SERVICEADVERTISEMENTS, Service industries journal, 15(2), 1995, pp. 216-233
IS THERE A GENERAL CONSERVING CONSUMER - A PUBLIC-POLICY CONCERN
Authors: PICKETT GM KANGUN N GROVE SJ
Citation: Gm. Pickett et al., IS THERE A GENERAL CONSERVING CONSUMER - A PUBLIC-POLICY CONCERN, Journal of public policy & marketing, 12(2), 1993, pp. 234-243
A METHOD FOR EVALUATING THE ETHICS OF FEAR APPEALS
Authors: DUKE CR PICKETT GM CARLSON L GROVE SJ
Citation: Cr. Duke et al., A METHOD FOR EVALUATING THE ETHICS OF FEAR APPEALS, Journal of public policy & marketing, 12(1), 1993, pp. 120-129
A CONTENT-ANALYSIS OF ENVIRONMENTAL ADVERTISING CLAIMS - A MATRIX-METHOD APPROACH
Authors: CARLSON L GROVE SJ KANGUN N
Citation: L. Carlson et al., A CONTENT-ANALYSIS OF ENVIRONMENTAL ADVERTISING CLAIMS - A MATRIX-METHOD APPROACH, Journal of advertising, 22(3), 1993, pp. 27-39
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