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Results:
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Results: 10
Authors:
HENTHORNE TL
LATOUR MS
LORAAS T
Citation: Tl. Henthorne et al., PUBLICATION PRODUCTIVITY IN THE 3 LEADING US ADVERTISING JOURNALS - 1989 THROUGH 1996, Journal of advertising, 27(2), 1998, pp. 53-63
Authors:
LATOUR MS
HENTHORNE TL
WILLIAMS AJ
Citation: Ms. Latour et al., IS INDUSTRIAL ADVERTISING STILL SEXIST - ITS IN THE EYE OF THE BEHOLDER, Industrial marketing management, 27(3), 1998, pp. 247-255
Authors:
FORD JB
LATOUR MS
VITELL SJ
FRENCH WA
Citation: Jb. Ford et al., MORAL JUDGMENT AND MARKET NEGOTIATIONS - A COMPARISON OF CHINESE AND AMERICAN MANAGERS, Journal of international marketing, 5(2), 1997, pp. 57-76
Authors:
LATOUR MS
ROTFELD HJ
Citation: Ms. Latour et Hj. Rotfeld, THERE ARE THREATS AND (MAYBE) FEAR-CAUSED AROUSAL - THEORY AND CONFUSIONS OF APPEALS TO FEAR AND FEAR AROUSAL ITSELF, Journal of advertising, 26(3), 1997, pp. 45-59
Authors:
ROTFELD HJ
LACHER KT
LATOUR MS
Citation: Hj. Rotfeld et al., NEWSPAPERS STANDARDS FOR ACCEPTABLE ADVERTISING, Journal of advertising research, 36(5), 1996, pp. 37-48
Authors:
LATOUR MS
SNIPES RL
BLISS SJ
Citation: Ms. Latour et al., DONT BE AFRAID TO USE FEAR APPEALS - AN EXPERIMENTAL-STUDY, Journal of advertising research, 36(2), 1996, pp. 59-67
Authors:
LATOUR MS
HENTHORNE TL
Citation: Ms. Latour et Tl. Henthorne, ETHICAL JUDGMENTS OF SEXUAL APPEALS IN PRINT ADVERTISING, Journal of advertising, 23(3), 1994, pp. 81-90
Authors:
LATOUR MS
HENTHORNE TL
Citation: Ms. Latour et Tl. Henthorne, FEMALE NUDITY IN ADVERTISEMENTS, AROUSAL AND RESPONSE - A PARSIMONIOUS EXTENSION, Psychological reports, 75(3), 1994, pp. 1683-1690
Authors:
HENTHORNE TL
LATOUR MS
NATARAAJAN R
Citation: Tl. Henthorne et al., FEAR APPEALS IN PRINT ADVERTISING - AN ANALYSIS OF AROUSAL AND AD RESPONSE, Journal of advertising, 22(2), 1993, pp. 59-69
Authors:
FORD JB
LATOUR MS
Citation: Jb. Ford et Ms. Latour, DIFFERING REACTIONS TO FEMALE ROLE PORTRAYALS IN ADVERTISING, Journal of advertising research, 33(5), 1993, pp. 43-52
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