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Results: 1-7 |
Results: 7
BIAS AND SYSTEMATIC CHANGE IN THE PARAMETER ESTIMATES OF MACROLEVEL DIFFUSION-MODELS
Authors: VANDENBULTE C LILIEN GL
Citation: C. Vandenbulte et Gl. Lilien, BIAS AND SYSTEMATIC CHANGE IN THE PARAMETER ESTIMATES OF MACROLEVEL DIFFUSION-MODELS, Marketing science, 16(4), 1997, pp. 338-353
SOFTWARE TOOLS FOR NEW PRODUCT DEVELOPMENT
Authors: RANGASWAMY A LILIEN GL
Citation: A. Rangaswamy et Gl. Lilien, SOFTWARE TOOLS FOR NEW PRODUCT DEVELOPMENT, Journal of marketing research, 34(1), 1997, pp. 177-184
GENERALIZING ABOUT TRADE SHOW EFFECTIVENESS - A CROSS-NATIONAL COMPARISON
Authors: DEKIMPE MG FRANCOIS P GOPALAKRISHNA S LILIEN GL VANDENBULTE C
Citation: Mg. Dekimpe et al., GENERALIZING ABOUT TRADE SHOW EFFECTIVENESS - A CROSS-NATIONAL COMPARISON, Journal of marketing, 61(4), 1997, pp. 55-64
SEARCHING FOR GENERALIZATIONS IN BUSINESS MARKETING NEGOTIATIONS
Authors: ELIASHBERG J LILIEN GL KIM N
Citation: J. Eliashberg et al., SEARCHING FOR GENERALIZATIONS IN BUSINESS MARKETING NEGOTIATIONS, Marketing science, 14(3), 1995, pp. 47-60
A 3-STAGE MODEL OF INDUSTRIAL TRADE SHOW PERFORMANCE
Authors: GOPALAKRISHNA S LILIEN GL
Citation: S. Gopalakrishna et Gl. Lilien, A 3-STAGE MODEL OF INDUSTRIAL TRADE SHOW PERFORMANCE, Marketing science, 14(1), 1995, pp. 22-42
DO TRADE SHOWS PAY OFF
Authors: GOPALAKRISHNA S LILIEN GL WILLIAMS JD SEQUEIRA IK
Citation: S. Gopalakrishna et al., DO TRADE SHOWS PAY OFF, Journal of marketing, 59(3), 1995, pp. 75-83
VALUE-FOCUSED THINKING
Authors: LILIEN GL
Citation: Gl. Lilien, VALUE-FOCUSED THINKING, Sloan management review, 36(1), 1994, pp. 4-4
Risultati: 1-7 |