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Citation: J. Loon, COMPETITIVE POSITIONING - THE KEY TO MARKETING STRATEGY - HOOLEY,GJ, SAUNDERS,J, The Journal of product innovation management, 11(5), 1994, pp. 479-479
Authors:
LEE JH
LIAS M
DENG CT
ETESSAMI S
LOON J
CHEN M
BANH L
CONGER N
CONNORS D
MANZO A
AYOUB G
TERASAKI PI
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Citation: J. Loon, LIGHTNING STRATEGIES FOR INNOVATION - HOW THE WORLDS BEST FIRMS CREATE NEW PRODUCTS - ZANGWILL,WI, The Journal of product innovation management, 10(4), 1993, pp. 364-364