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Results: 1-12 |
Results: 12
The important role of meta-analysis in international research in marketing
Authors: Farley, JU Lehmann, DR
Citation: Ju. Farley et Dr. Lehmann, The important role of meta-analysis in international research in marketing, INT MARK RE, 18(1), 2001, pp. 70-79
Macro-economic determinants of consumer price knowledge: A meta-analysis of four decades of research
Authors: Estelami, H Lehmann, DR Holden, AC
Citation: H. Estelami et al., Macro-economic determinants of consumer price knowledge: A meta-analysis of four decades of research, INT J RES M, 18(4), 2001, pp. 341-355
The impact of altruism and envy on competitive behavior and satisfaction
Authors: Lehmann, DR
Citation: Dr. Lehmann, The impact of altruism and envy on competitive behavior and satisfaction, INT J RES M, 18(1-2), 2001, pp. 5-17
"What is it?" categorization flexibility and consumers' responses to really new products
Authors: Moreau, CP Markman, AB Lehmann, DR
Citation: Cp. Moreau et al., "What is it?" categorization flexibility and consumers' responses to really new products, J CONSUM R, 27(4), 2001, pp. 489-498
The impact of research design on consumer price recall accuracy: An integrative review
Authors: Estelami, H Lehmann, DR
Citation: H. Estelami et Dr. Lehmann, The impact of research design on consumer price recall accuracy: An integrative review, J ACAD MARK, 29(1), 2001, pp. 36-49
The idea itself and the circumstances of its emergence as predictors of new product success.
Authors: Goldenberg, J Lehmann, DR Mazursky, D
Citation: J. Goldenberg et al., The idea itself and the circumstances of its emergence as predictors of new product success., MANAG SCI, 47(1), 2001, pp. 69-84
Strategic management of expectations: The role of disconfirmation sensitivity and perfectionism
Authors: Kopalle, PK Lehmann, DR
Citation: Pk. Kopalle et Dr. Lehmann, Strategic management of expectations: The role of disconfirmation sensitivity and perfectionism, J MARKET C, 38(3), 2001, pp. 386-394
Entrenched knowledge structures and consumer response to new products
Authors: Moreau, CP Lehmann, DR Markman, AB
Citation: Cp. Moreau et al., Entrenched knowledge structures and consumer response to new products, J MARKET C, 38(1), 2001, pp. 14-29
Market response to a major policy change in the marketing mix: Learning from Procter & Gamble's value pricing strategy
Authors: Ailawadi, KL Lehmann, DR Neslin, SA
Citation: Kl. Ailawadi et al., Market response to a major policy change in the marketing mix: Learning from Procter & Gamble's value pricing strategy, J MARKET, 65(1), 2001, pp. 44-61
Sales through sequential distribution channels: An application to movies and videos
Authors: Lehmann, DR Weinberg, CB
Citation: Dr. Lehmann et Cb. Weinberg, Sales through sequential distribution channels: An application to movies and videos, J MARKET, 64(3), 2000, pp. 18-33
Extent and impact of incubation time in new product diffusion
Authors: Kohli, R Lehmann, DR Pae, J
Citation: R. Kohli et al., Extent and impact of incubation time in new product diffusion, J PROD INN, 16(2), 1999, pp. 134-144
Consumer behavior and Y2K
Authors: Lehmann, DR
Citation: Dr. Lehmann, Consumer behavior and Y2K, J MARKET, 63, 1999, pp. 14-18
Risultati: 1-12 |