Authors: Schmittlein, David C. Mahajan, Vijay

Citation: C. Schmittlein, David et Mahajan, Vijay, Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance, Marketing science , 1(1), 1982, pp. 57-78

Authors: Jain, Dipak Mahajan, Vijay Muller, Eitan

Citation: Jain, Dipak et al., Innovation Diffusion in the Presence of Supply Restrictions, Marketing science , 10(1), 1991, pp. 83-90

Authors: Mahajan, Vijay Muller, Eitan

Citation: Mahajan, Vijay et Muller, Eitan, Advertising Pulsing Policies for Generating Awareness for New Products, Marketing science , 5(2), 1986, pp. 89-106

Authors: Mahajan, Vijay Muller, Eitan

Citation: Mahajan, Vijay et Muller, Eitan, Reply: Reflections on Advertising Pulsing Policies for Generating Awareness for New Products, Marketing science , 5(2), 1986, pp. 110-111

Authors: Mahajan, Vijay Muller, Eitan Sharma, Subhash

Citation: Mahajan, Vijay et al., Rejoinder: Reflections on Awareness Forecasting Models of New Product Introduction, Marketing science , 3(3), 1984, pp. 205-206