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Results:
1-4
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Results: 4
Attributions and conformity in illicit consumption: The mediating role of group attractiveness
Authors:
Rose, RL Bearden, WO Manning, KC
Citation:
Rl. Rose et al., Attributions and conformity in illicit consumption: The mediating role of group attractiveness, J PUBL POL, 20(1), 2001, pp. 84-92
Understanding the mental representations created by comparative advertising
Authors:
Manning, KC Miniard, PW Barone, MJ Rose, RL
Citation:
Kc. Manning et al., Understanding the mental representations created by comparative advertising, J ADVERT, 30(2), 2001, pp. 27-39
Unit prices on retail shelf labels: An assessment of information prominence
Authors:
Miyazaki, AD Sprott, DE Manning, KC
Citation:
Ad. Miyazaki et al., Unit prices on retail shelf labels: An assessment of information prominence, J RETAILING, 76(1), 2000, pp. 93-112
Enhancing the detection of misleading comparative advertising
Authors:
Barone, MJ Rose, RL Miniard, PW Manning, KC
Citation:
Mj. Barone et al., Enhancing the detection of misleading comparative advertising, J ADVER RES, 39(5), 1999, pp. 43-50
Risultati:
1-4
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