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Results: 3

Authors: Wilson, EJ McMurrian, RC Woodside, AG
Citation: Ej. Wilson et al., How buyers frame problems: Revisited, PSYCHOL MAR, 18(6), 2001, pp. 617-655

Authors: Wilson, EJ McMurrian, RC Woodside, AG
Citation: Ej. Wilson et al., How business-to-business buyers frame problems and the influence of value-added customer services (VACS) on supplier choice, ADV BUS MKT, 10, 2000, pp. 75-115

Authors: Woodside, AG McMurrian, RC
Citation: Ag. Woodside et Rc. Mcmurrian, Automatic cognitive processing and choice of suppliers by business-to-business customers, ADV BUS MKT, 10, 2000, pp. 245-253
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