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Results:
1-8
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Results: 8
Authors:
Jain, Dipak
Mahajan, Vijay
Muller, Eitan
Citation: Jain, Dipak et al., Innovation Diffusion in the Presence of Supply Restrictions, Marketing science , 10(1), 1991, pp. 83-90
Authors:
Mahajan, Vijay
Muller, Eitan
Citation: Mahajan, Vijay et Muller, Eitan, Advertising Pulsing Policies for Generating Awareness for New Products, Marketing science , 5(2), 1986, pp. 89-106
Authors:
Mahajan, Vijay
Muller, Eitan
Citation: Mahajan, Vijay et Muller, Eitan, Reply: Reflections on Advertising Pulsing Policies for Generating Awareness for New Products, Marketing science , 5(2), 1986, pp. 110-111
Authors:
Mahajan. Vijay
Muller, Eitan
Sharma. Subhash
Citation: Mahajan. Vijay et al., An Empirical Comparison of Awareness Forecasting Models of New Product Introduction, Marketing science , 3(3), 1984, pp. 179-197
Authors:
Mahajan, Vijay
Muller, Eitan
Sharma, Subhash
Citation: Mahajan, Vijay et al., Rejoinder: Reflections on Awareness Forecasting Models of New Product Introduction, Marketing science , 3(3), 1984, pp. 205-206
Authors:
Morvinski, Coby
Amir, On
Muller, Eitan
Citation: Morvinski, Coby et al., "Ten Million Readers Can't be Wrong!," or Can They? On the Role of Information About Adoption Stock in New Product Trial, Marketing science , 36(2), 2017, pp. 290-300
Authors:
Garber, Tal
Goldenberg, Jacob
Libai, Barak
Muller, Eitan
Citation: Garber, Tal et al., From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success, Marketing science , 23(3), 2004, pp. 419-428
Authors:
Goldenberg, Jacob
Libai, Barak
Muller, Eitan
Stremersch, Stefan
Citation: Goldenberg, Jacob et al., Database Submission : The Evolving Social Network of Marketing Scholars, Marketing science , 29(3), 2010, pp. 561-567
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1-8
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