Citation: Dj. Atkin et al., UNDERSTANDING INTERNET ADOPTION AS TELECOMMUNICATIONS BEHAVIOR, Journal of broadcasting & electronic media, 42(4), 1998, pp. 475-490
Citation: Ka. Neuendorf et al., UNDERSTANDING ADOPTERS OF AUDIO INFORMATION INNOVATIONS, Journal of broadcasting & electronic media, 42(1), 1998, pp. 80-93
Citation: Jl. Naccarato et Ka. Neuendorf, CONTENT-ANALYSIS AS A PREDICTIVE METHODOLOGY - RECALL, READERSHIP, AND EVALUATIONS OF BUSINESS-TO-BUSINESS PRINT ADVERTISING, Journal of advertising research, 38(3), 1998, pp. 19-33