Authors: Pringle, Lewis G. Wilson, R. Dale Brody, Edward I.

Citation: G. Pringle, Lewis et al., NEWS: A DECISION-ORIENTED MODEL FOR NEW PRODUCT ANALYSIS AND FORECASTING, Marketing science , 1(1), 1982, pp. 1-29

Authors: Pringle, Lewis G.

Citation: G. Pringle, Lewis, A Comment: [An Audience Flow Model of Television Viewing Choice], Marketing science , 3(2), 1984, pp. 125-126

Authors: Pringle, Lewis G.

Citation: G. Pringle, Lewis, The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are., Marketing science , 20(4), 2001, pp. 373-381