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Results: 1-8 |
Results: 8
TECHNOLOGY DEVELOPMENT MODE - A TRANSACTION COST CONCEPTUALIZATION
Authors: ROBERTSON TS GATIGNON H
Citation: Ts. Robertson et H. Gatignon, TECHNOLOGY DEVELOPMENT MODE - A TRANSACTION COST CONCEPTUALIZATION, Strategic management journal, 19(6), 1998, pp. 515-531
INCUMBENT DEFENSE STRATEGIES AGAINST NEW PRODUCT ENTRY
Authors: GATIGNON H ROBERTSON TS FEIN AJ
Citation: H. Gatignon et al., INCUMBENT DEFENSE STRATEGIES AGAINST NEW PRODUCT ENTRY, International journal of research in marketing, 14(2), 1997, pp. 163-176
NEW PRODUCT ANNOUNCEMENT SIGNALS AND INCUMBENT REACTIONS
Authors: ROBERTSON TS ELIASHBERG J RYMON T
Citation: Ts. Robertson et al., NEW PRODUCT ANNOUNCEMENT SIGNALS AND INCUMBENT REACTIONS, Journal of marketing, 59(3), 1995, pp. 1-15
INDUCING MULTILINE SALESPEOPLE TO ADOPT HOUSE BRANDS
Authors: ANDERSON E ROBERTSON TS
Citation: E. Anderson et Ts. Robertson, INDUCING MULTILINE SALESPEOPLE TO ADOPT HOUSE BRANDS, Journal of marketing, 59(2), 1995, pp. 16-31
FUNDING THE ARTS - COMMENT
Authors: ROBERTSON TS
Citation: Ts. Robertson, FUNDING THE ARTS - COMMENT, Dance magazine, 69(3), 1995, pp. 8
YOU NEED RAPID MARKET PENETRATION
Authors: ROBERTSON TS
Citation: Ts. Robertson, YOU NEED RAPID MARKET PENETRATION, Chemtech, 24(8), 1994, pp. 53-60
IMAGING AND ANALYZING IN RESPONSE TO NEW PRODUCT ADVERTISING
Authors: OLIVER RL ROBERTSON TS MITCHELL DJ
Citation: Rl. Oliver et al., IMAGING AND ANALYZING IN RESPONSE TO NEW PRODUCT ADVERTISING, Journal of advertising, 22(4), 1993, pp. 35-50
HOW TO REDUCE MARKET PENETRATION CYCLE TIMES
Authors: ROBERTSON TS
Citation: Ts. Robertson, HOW TO REDUCE MARKET PENETRATION CYCLE TIMES, Sloan management review, 35(1), 1993, pp. 87-96
Risultati: 1-8 |