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Results: 1-17 |
Results: 17
CUSTOMER SATISFACTION, PRODUCTIVITY, AND PROFITABILITY - DIFFERENCES BETWEEN GOODS AND SERVICES
Authors: ANDERSON EW FORNELL C RUST RT
Citation: Ew. Anderson et al., CUSTOMER SATISFACTION, PRODUCTIVITY, AND PROFITABILITY - DIFFERENCES BETWEEN GOODS AND SERVICES, Marketing science, 16(2), 1997, pp. 129-145
THE PRICE OF COMPETITIVENESS IN COMPETITIVE PRICING
Authors: GRIFFITH DE RUST RT
Citation: De. Griffith et Rt. Rust, THE PRICE OF COMPETITIVENESS IN COMPETITIVE PRICING, Journal of the Academy of Marketing Science, 25(2), 1997, pp. 109-116
CUSTOMER DELIGHT - FOUNDATIONS, FINDINGS, AND MANAGERIAL INSIGHT
Authors: OLIVER RL RUST RT VARKI S
Citation: Rl. Oliver et al., CUSTOMER DELIGHT - FOUNDATIONS, FINDINGS, AND MANAGERIAL INSIGHT, J RETAILING, 73(3), 1997, pp. 311-336
THE SATISFACTION AND RETENTION OF FRONTLINE EMPLOYEES - A CUSTOMER SATISFACTION MEASUREMENT APPROACH
Authors: RUST RT STEWART GL MILLER H PIELACK D
Citation: Rt. Rust et al., THE SATISFACTION AND RETENTION OF FRONTLINE EMPLOYEES - A CUSTOMER SATISFACTION MEASUREMENT APPROACH, International journal of service industry management, 7(5), 1996, pp. 62
DETERMINING THE OPTIMAL RETURN ON INVESTMENT FOR AN ADVERTISING CAMPAIGN
Authors: DANAHER PJ RUST RT
Citation: Pj. Danaher et Rt. Rust, DETERMINING THE OPTIMAL RETURN ON INVESTMENT FOR AN ADVERTISING CAMPAIGN, European journal of operational research, 95(3), 1996, pp. 511-521
MATHEMATICAL-MODELS OF SERVICE
Authors: RUST RT METTERS R
Citation: Rt. Rust et R. Metters, MATHEMATICAL-MODELS OF SERVICE, European journal of operational research, 91(3), 1996, pp. 427-439
RISING FROM THE ASHES OF ADVERTISING
Authors: RUST RT VARKI S
Citation: Rt. Rust et S. Varki, RISING FROM THE ASHES OF ADVERTISING, Journal of business research, 37(3), 1996, pp. 173-181
GENERAL ESTIMATORS FOR THE RELIABILITY OF QUALITATIVE DATA
Authors: COOIL B RUST RT
Citation: B. Cooil et Rt. Rust, GENERAL ESTIMATORS FOR THE RELIABILITY OF QUALITATIVE DATA, Psychometrika, 60(2), 1995, pp. 199-220
MODEL SELECTION CRITERIA - AN INVESTIGATION OF RELATIVE ACCURACY, POSTERIOR PROBABILITIES, AND COMBINATIONS OF CRITERIA
Authors: RUST RT SIMESTER D BRODIE RJ NILIKANT V
Citation: Rt. Rust et al., MODEL SELECTION CRITERIA - AN INVESTIGATION OF RELATIVE ACCURACY, POSTERIOR PROBABILITIES, AND COMBINATIONS OF CRITERIA, Management science, 41(2), 1995, pp. 322-333
CAPTURING GEOGRAPHICALLY LOCALIZED MISSPECIFICATION ERROR IN RETAIL STORE CHOICE MODELS
Authors: RUST RT DONTHU N
Citation: Rt. Rust et N. Donthu, CAPTURING GEOGRAPHICALLY LOCALIZED MISSPECIFICATION ERROR IN RETAIL STORE CHOICE MODELS, Journal of marketing research, 32(1), 1995, pp. 103-110
RETURN ON QUALITY (ROQ) - MAKING SERVICE QUALITY FINANCIALLY ACCOUNTABLE
Authors: RUST RT ZAHORIK AJ KEININGHAM TL
Citation: Rt. Rust et al., RETURN ON QUALITY (ROQ) - MAKING SERVICE QUALITY FINANCIALLY ACCOUNTABLE, Journal of marketing, 59(2), 1995, pp. 58-70
THE DEATH OF ADVERTISING
Authors: RUST RT OLIVER RW
Citation: Rt. Rust et Rw. Oliver, THE DEATH OF ADVERTISING, Journal of advertising, 23(4), 1994, pp. 71-77
RELIABILITY AND EXPECTED LOSS - A UNIFYING PRINCIPLE
Authors: COOIL B RUST RT
Citation: B. Cooil et Rt. Rust, RELIABILITY AND EXPECTED LOSS - A UNIFYING PRINCIPLE, Psychometrika, 59(2), 1994, pp. 203-216
RELIABILITY-MEASURES FOR QUALITATIVE DATA - THEORY AND IMPLICATIONS
Authors: RUST RT COOIL B
Citation: Rt. Rust et B. Cooil, RELIABILITY-MEASURES FOR QUALITATIVE DATA - THEORY AND IMPLICATIONS, Journal of marketing research, 31(1), 1994, pp. 1-14
DETERMINING THE OPTIMAL LEVEL OF MEDIA SPENDING
Authors: DANAHER PJ RUST RT
Citation: Pj. Danaher et Rt. Rust, DETERMINING THE OPTIMAL LEVEL OF MEDIA SPENDING, Journal of advertising research, 34(1), 1994, pp. 28
CUSTOMER SATISFACTION, CUSTOMER RETENTION, AND MARKET SHARE
Authors: RUST RT ZAHORIK AJ
Citation: Rt. Rust et Aj. Zahorik, CUSTOMER SATISFACTION, CUSTOMER RETENTION, AND MARKET SHARE, J RETAILING, 69(2), 1993, pp. 193-215
WHY IMPROVING QUALITY DOESNT IMPROVE QUALITY (OR WHATEVER HAPPENED TOMARKETING)
Authors: KORDUPLESKI RE RUST RT ZAHORIK AJ
Citation: Re. Kordupleski et al., WHY IMPROVING QUALITY DOESNT IMPROVE QUALITY (OR WHATEVER HAPPENED TOMARKETING), California management review, 35(3), 1993, pp. 82-95
Risultati: 1-17 |