Authors: Rust, Roland T. Schmittlein, David C.

Citation: T. Rust, Roland et C. Schmittlein, David, A Bayesian Cross-Validated Likelihood Method for Comparing Alternative Specifications of Quantitative Models, Marketing science , 4(1), 1985, pp. 20-40

Authors: Chung, Tuck Siong Rust, Roland T. Wedel, Michel

Citation: Chung, Tuck Siong et al., My Mobile Music: An Adaptive Personalization System for Digital Audio Players, Marketing science , 28(1), 2009, pp. 52-68

Authors: Rust, Roland T. Alpert, Mark I.

Citation: T. Rust, Roland et I. Alpert, Mark, An Audience Flow Model of Television Viewing Choice, Marketing science , 3(2), 1984, pp. 113-124

Authors: Rust, Roland T. Alpert, Mark I.

Citation: T. Rust, Roland et I. Alpert, Mark, Response: On Establishing a Dialogue in Television Viewing Research, Marketing science , 3(2), 1984, pp. 126-127

Authors: Rust, Roland T. Huang, Ming-Hui

Citation: T. Rust, Roland et Huang, Ming-hui, The Service Revolution and the Transformation of Marketing Science, Marketing science , 33(2), 2014, pp. 206-221

Authors: Rust, Roland T. Verhoef, Peter C.

Citation: T. Rust, Roland et C. Verhoef, Peter, Optimizing the Marketing Interventions Mix in Intermediate-Term CRM, Marketing science , 24(3), 2005, pp. 477-489