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Results: 1-12 |
Results: 12
VERTICAL STRATEGIC INTERACTION - IMPLICATIONS FOR CHANNEL PRICING STRATEGY
Authors: LEE E STAELIN R
Citation: E. Lee et R. Staelin, VERTICAL STRATEGIC INTERACTION - IMPLICATIONS FOR CHANNEL PRICING STRATEGY, Marketing science, 16(3), 1997, pp. 185-207
UNTITLED
Authors: STAELIN R
Citation: R. Staelin, UNTITLED, Marketing science, 16(1), 1997, pp. 2-5
USING MARKET-LEVEL DATA TO UNDERSTAND PROMOTION EFFECTS IN A NONLINEAR MODEL
Authors: CHRISTEN M GUPTA S PORTER JC STAELIN R WITTINK DR
Citation: M. Christen et al., USING MARKET-LEVEL DATA TO UNDERSTAND PROMOTION EFFECTS IN A NONLINEAR MODEL, Journal of marketing research, 34(3), 1997, pp. 322-334
PULLING THE PLUG TO STOP THE NEW PRODUCT DRAIN
Authors: BOULDING W MORGAN R STAELIN R
Citation: W. Boulding et al., PULLING THE PLUG TO STOP THE NEW PRODUCT DRAIN, Journal of marketing research, 34(1), 1997, pp. 164-176
UNTITLED
Authors: STAELIN R
Citation: R. Staelin, UNTITLED, Marketing science, 15(1), 1996, pp. 4-6
IDENTIFYING GENERALIZABLE EFFECTS OF STRATEGIC ACTIONS ON FIRM PERFORMANCE - THE CASE OF DEMAND-SIDE RETURNS TO R-AND-D SPENDING
Authors: BOULDING W STAELIN R
Citation: W. Boulding et R. Staelin, IDENTIFYING GENERALIZABLE EFFECTS OF STRATEGIC ACTIONS ON FIRM PERFORMANCE - THE CASE OF DEMAND-SIDE RETURNS TO R-AND-D SPENDING, Marketing science, 14(3), 1995, pp. 222-236
UNTITLED
Authors: STAELIN R
Citation: R. Staelin, UNTITLED, Marketing science, 14(1), 1995, pp. 2-5
A MODEL OF PERCEIVED RISK AND INTENDED RISK-HANDLING ACTIVITY
Authors: DOWLING GR STAELIN R
Citation: Gr. Dowling et R. Staelin, A MODEL OF PERCEIVED RISK AND INTENDED RISK-HANDLING ACTIVITY, Journal of consumer research, 21(1), 1994, pp. 119-134
RENTALS, SALES, AND BUYBACKS - MANAGING SECONDARY DISTRIBUTION CHANNELS
Authors: PUROHIT D STAELIN R
Citation: D. Purohit et R. Staelin, RENTALS, SALES, AND BUYBACKS - MANAGING SECONDARY DISTRIBUTION CHANNELS, Journal of marketing research, 31(3), 1994, pp. 325-338
MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994)
Authors: BOULDING W LEE E STAELIN R
Citation: W. Boulding et al., MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994), Journal of marketing research, 31(3), 1994, pp. 325-325
MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION
Authors: BOULDING W LEE EY STAELIN R
Citation: W. Boulding et al., MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION, Journal of marketing research, 31(2), 1994, pp. 159-172
A LOOK ON THE COST SIDE - MARKET SHARE AND THE COMPETITIVE ENVIRONMENT
Authors: BOULDING W STAELIN R
Citation: W. Boulding et R. Staelin, A LOOK ON THE COST SIDE - MARKET SHARE AND THE COMPETITIVE ENVIRONMENT, Marketing science, 12(2), 1993, pp. 144-166
Risultati: 1-12 |