Authors:
Shugan, Steven M.
Moon, Jihwan
Shi, Qiaoni
Kumar, Nanda S.
Citation: M. Shugan, Steven et al., Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End, Marketing science , 36(1), 2017, pp. 124-139
Citation: M. Shugan, Steven, Editorial: Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?, Marketing science , 22(2), 2003, pp. 151-160
Citation: M. Shugan, Steven, Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error, Marketing science , 25(2), 2006, pp. 203-216
Citation: M. Shugan, Steven, Editorial: Thanks to the Many Individuals Who Make Publication of "Marketing Science" Possible, Marketing science , 25(4), 2006, pp. 293-300