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Results: 1-25 | 26-38
Results: 1-25/38
Editorial: Defining Interesting Research Problems
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: Defining Interesting Research Problems, Marketing science , 22(1), 2003, pp. 1-15
Editorial: Endogeneity in Marketing Decision Models
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: Endogeneity in Marketing Decision Models, Marketing science , 23(1), 2003, pp. 1-3
Editorial: The Mission of Marketing Science
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: The Mission of Marketing Science, Marketing science , 21(1), 2002, pp. 1-13
Editorial: Are Consumers Rational? Experimental Evidence?
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: Are Consumers Rational? Experimental Evidence?, Marketing science , 25(1), 2006, pp. 1-7
Editorial: Comments on Competitive Responsiveness
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: Comments on Competitive Responsiveness, Marketing science , 24(1), 2005, pp. 3-7
Editorial: Database Submissions
Authors: Shugan, Steven M. Bradlow, Eric T.
Citation: M. Shugan, Steven et T. Bradlow, Eric, Editorial: Database Submissions, Marketing science , 27(1), 2008, pp. 7-8
Editorial: Database Submissions
Authors: Shugan, Steven M. Bradlow, Eric T.
Citation: M. Shugan, Steven et T. Bradlow, Eric, Editorial: Database Submissions, Marketing science , 27(1), 2006, pp. 7-8
Editorial: Introduction to the Special Classics Issue
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: Introduction to the Special Classics Issue, Marketing science , 27(1), 2006, pp. 9-11
Editorial: Introduction to the Special Classics Issue
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: Introduction to the Special Classics Issue, Marketing science , 27(1), 2008, pp. 9-11
Managing Channel Profits
Authors: Jeuland, Abel P. Shugan, Steven M.
Citation: P. Jeuland, Abel et M. Shugan, Steven, Managing Channel Profits, Marketing science , 27(1), 2008, pp. 49-51
Managing Channel Profits
Authors: Jeuland, Abel P. Shugan, Steven M.
Citation: P. Jeuland, Abel et M. Shugan, Steven, Managing Channel Profits, Marketing science , 27(1), 2006, pp. 49-51
Managing Channel Profits
Authors: Jeuland, Abel P. Shugan, Steven M.
Citation: P. Jeuland, Abel et M. Shugan, Steven, Managing Channel Profits, Marketing science , 27(1), 2006, pp. 52-69
Managing Channel Profits
Authors: euland, Abel P. J Shugan, Steven M.
Citation: J. Euland, Abel P. et M. Shugan, Steven, Managing Channel Profits, Marketing science , 27(1), 2008, pp. 52-69
Defensive Marketing Strategies
Authors: Hauser, John R. Shugan, Steven M.
Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 27(1), 2008, pp. 85-87
Defensive Marketing Strategies
Authors: Hauser, John R. Shugan, Steven M.
Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 27(1), 2006, pp. 85-87
Defensive Marketing Strategies
Authors: Hauser, John R. Shugan, Steven M.
Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 27(1), 2008, pp. 88-110
Defensive Marketing Strategies
Authors: Hauser, John R. Shugan, Steven M.
Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 27(1), 2006, pp. 88-110
Editorial: Save Research: Abandon the Case Method of Teaching
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: Save Research: Abandon the Case Method of Teaching, Marketing science , 25(2), 2006, pp. 109-115
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End
Authors: Shugan, Steven M. Moon, Jihwan Shi, Qiaoni Kumar, Nanda S.
Citation: M. Shugan, Steven et al., Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End, Marketing science , 36(1), 2017, pp. 124-139
Editorial: Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?, Marketing science , 22(2), 2003, pp. 151-160
Editorial: Brand Loyalty Programs: Are They Shams?
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: Brand Loyalty Programs: Are They Shams?, Marketing science , 24(2), 2005, pp. 185-193
Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error, Marketing science , 25(2), 2006, pp. 203-216
Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them, Marketing science , 21(3), 2002, pp. 223-228
Managing Channel Profits
Authors: Jeuland, Abel P. Shugan, Steven M.
Citation: P. Jeuland, Abel et M. Shugan, Steven, Managing Channel Profits, Marketing science , 2(3), 1983, pp. 239-272
Editorial: Thanks to the Many Individuals Who Make Publication of "Marketing Science" Possible
Authors: Shugan, Steven M.
Citation: M. Shugan, Steven, Editorial: Thanks to the Many Individuals Who Make Publication of "Marketing Science" Possible, Marketing science , 25(4), 2006, pp. 293-300
Risultati: 1-25 | 26-38