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Results: 1-11 |
Results: 11
The category-demand effects of price promotions
Authors: Nijs, VR Dekimpe, MG Steenkamp, JBEM Hanssens, DM
Citation: Vr. Nijs et al., The category-demand effects of price promotions, MARKET SCI, 20(1), 2001, pp. 1-22
Response styles in marketing research: A cross-national investigation
Authors: Baumgartner, H Steenkamp, JBEM
Citation: H. Baumgartner et Jbem. Steenkamp, Response styles in marketing research: A cross-national investigation, J MARKET C, 38(2), 2001, pp. 143-156
Effects of brand local and nonlocal origin on consumer attitudes in developing countries
Authors: Batra, R Ramaswamy, V Alden, DL Steenkamp, JBEM Ramachander, S
Citation: R. Batra et al., Effects of brand local and nonlocal origin on consumer attitudes in developing countries, J CONSUM PS, 9(2), 2000, pp. 83-95
Introduction to the Special Issue on Marketing Modeling on the Threshold of the 21st Century
Authors: Steenkamp, JBEM
Citation: Jbem. Steenkamp, Introduction to the Special Issue on Marketing Modeling on the Threshold of the 21st Century, INT J RES M, 17(2-3), 2000, pp. 99-104
On the use of structural equation models for marketing modeling
Authors: Steenkamp, JBEM Baumgartner, H
Citation: Jbem. Steenkamp et H. Baumgartner, On the use of structural equation models for marketing modeling, INT J RES M, 17(2-3), 2000, pp. 195-202
Economic and social satisfaction: Measurement and relevance to marketing channel relationships
Authors: Geyskens, I Steenkamp, JBEM
Citation: I. Geyskens et Jbem. Steenkamp, Economic and social satisfaction: Measurement and relevance to marketing channel relationships, J RETAILING, 76(1), 2000, pp. 11-32
A review and meta-analysis of country-of-origin research
Authors: Verlegh, PWJ Steenkamp, JBEM
Citation: Pwj. Verlegh et Jbem. Steenkamp, A review and meta-analysis of country-of-origin research, J ECON PSYC, 20(5), 1999, pp. 521-546
A meta-analysis of satisfaction in marketing channel relationships
Authors: Geyskens, I Steenkamp, JBEM Kumar, N
Citation: I. Geyskens et al., A meta-analysis of satisfaction in marketing channel relationships, J MARKET C, 36(2), 1999, pp. 223-238
International market segmentation based on consumer-product relations
Authors: Ter Hofstede, F Steenkamp, JBEM Wedel, M
Citation: F. Ter Hofstede et al., International market segmentation based on consumer-product relations, J MARKET C, 36(1), 1999, pp. 1-17
A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness
Authors: Steenkamp, JBEM ter Hofstede, F Wedel, M
Citation: Jbem. Steenkamp et al., A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness, J MARKET, 63(2), 1999, pp. 55-69
Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture
Authors: Alden, DL Steenkamp, JBEM Batra, R
Citation: Dl. Alden et al., Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture, J MARKET, 63(1), 1999, pp. 75-87
Risultati: 1-11 |