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Citation: Rao, Ram et al., Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision" by Sanjay Jain: Package size and Competition, Marketing science , 31(1), 2011, pp. 52-58

Authors: Hoch, Stephen J. Bradlow, Eric T. Wansink, Brian

Citation: J. Hoch, Stephen et al., Rejoinder to "The Variety of an Assortment: An Extension to the Attribute-Based Approach", Marketing science , 21(3), 2002, pp. 342-346