string(237) "select * FROM articoli_opac WHERE fonte <> 'ISI' AND fonte='ACNP' AND fasc_anno_pubbl='1991' AND fasc_issn='07322399' order by level desc, fasc_key desc, NULLIF(regexp_replace(pagina_ini, E'\\D', '', 'g'), '')::int asc offset 0 limit 25" ACNP - Italian Periodicals Catalogue
Results: 1-22    

Articles table of contents

Results : 22
Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach
Authors: Jain, Dipak C. Vilcassim, Naufel J.
Journal: Marketing science
Citation: C. Jain, Dipak et J. Vilcassim, Naufel, Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach, Marketing science , 10(1), 1991, pp. 1-23
A Two-State Model of Purchase Incidence and Brand Choice
Authors: Bucklin, Randolph E. Lattin, James M.
Journal: Marketing science
Citation: E. Bucklin, Randolph et M. Lattin, James, A Two-State Model of Purchase Incidence and Brand Choice, Marketing science , 10(1), 1991, pp. 24-39
On Auctions with Withdrawable Winning Bids
Authors: Rothkopf, Michael H.
Journal: Marketing science
Citation: H. Rothkopf, Michael, On Auctions with Withdrawable Winning Bids, Marketing science , 10(1), 1991, pp. 40-57
Modeling and Testing Structured Markets: A Nested Logit Approach
Authors: Kannan, P. K. Wright, Gordon P.
Journal: Marketing science
Citation: K. Kannan, P. et P. Wright, Gordon, Modeling and Testing Structured Markets: A Nested Logit Approach, Marketing science , 10(1), 1991, pp. 58-82
Innovation Diffusion in the Presence of Supply Restrictions
Authors: Jain, Dipak Mahajan, Vijay Muller, Eitan
Journal: Marketing science
Citation: Jain, Dipak et al., Innovation Diffusion in the Presence of Supply Restrictions, Marketing science , 10(1), 1991, pp. 83-90
A Taxonomy of Consumer Purchase Strategies in a Promotion Intensive Environment
Authors: Currim, Imran S. Schneider, Linda G.
Journal: Marketing science
Citation: S. Currim, Imran et G. Schneider, Linda, A Taxonomy of Consumer Purchase Strategies in a Promotion Intensive Environment, Marketing science , 10(2), 1991, pp. 91-110
Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data
Authors: Pedrick, James H. Zufryden, Fred S.
Journal: Marketing science
Citation: H. Pedrick, James et S. Zufryden, Fred, Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data, Marketing science , 10(2), 1991, pp. 111-130
Pricing and Promotions in Asymmetric Duopolies
Authors: Rao, Ram C.
Journal: Marketing science
Citation: C. Rao, Ram, Pricing and Promotions in Asymmetric Duopolies, Marketing science , 10(2), 1991, pp. 131-144
JOURNAL ARTICLE Identifying Most Influential Observations in Factor Analysis
Authors: Chatterjee, Sangit Jamieson, Linda Wiseman, Frederick
Journal: Marketing science
Citation: Chatterjee, Sangit et al., JOURNAL ARTICLE Identifying Most Influential Observations in Factor Analysis, Marketing science , 10(2), 1991, pp. 145-160
Market Incumbency and Technological Inertia
Authors: Ghemawat, Pankaj
Journal: Marketing science
Citation: Ghemawat, Pankaj, Market Incumbency and Technological Inertia, Marketing science , 10(2), 1991, pp. 161-171
An Empirical Analysis of the Relationship between Brand Loyalty and Consumer Price Elasticity
Authors: Krishnamurthi, Lakshman Raj, S. P.
Journal: Marketing science
Citation: Krishnamurthi, Lakshman et P. Raj, S., An Empirical Analysis of the Relationship between Brand Loyalty and Consumer Price Elasticity, Marketing science , 10(2), 1991, pp. 172-183
Quality Perceptions and Asymmetric Switching between Brands
Authors: Allenby, Greg M. Rossi, Peter E.
Journal: Marketing science
Citation: M. Allenby, Greg et E. Rossi, Peter, Quality Perceptions and Asymmetric Switching between Brands, Marketing science , 10(3), 1991, pp. 185-204
Cognitive Geometry: An Analysis of Structure Underlying Representations of Similarity
Authors: Glazer, Rashi Nakamoto, Kent
Journal: Marketing science
Citation: Glazer, Rashi et Nakamoto, Kent, Cognitive Geometry: An Analysis of Structure Underlying Representations of Similarity, Marketing science , 10(3), 1991, pp. 205-228
Brand Loyalty and Market Equilibrium
Authors: Wernerfelt, Birger
Journal: Marketing science
Citation: Wernerfelt, Birger, Brand Loyalty and Market Equilibrium, Marketing science , 10(3), 1991, pp. 229-245
Multiple Source Procurement Competitions
Authors: Seshadri, Sudhindra Chatterjee, Kalyan Lilien, Gary L.
Journal: Marketing science
Citation: Seshadri, Sudhindra et al., Multiple Source Procurement Competitions, Marketing science , 10(3), 1991, pp. 246-263
Estimating Heterogeneity in Consumers' Purchase Rates
Authors: Sunil Gupta, Donald G. Morrison
Journal: Marketing science
Citation: Sunil Gupta, et Donald G. Morrison, Estimating Heterogeneity in Consumers' Purchase Rates, Marketing science , 10(3), 1991, pp. 264-269
Erratum to: Product and Price Competition in a Duopoly
Authors: Moorthy, K. Sridhar
Journal: Marketing science
Citation: Moorthy, K. Sridhar, Erratum to: Product and Price Competition in a Duopoly, Marketing science , 10(3), 1991, pp. 270-270
Price Competition in a Channel Structure with a Common Retailer
Authors: Choi, S. Chan
Journal: Marketing science
Citation: Choi, S. Chan, Price Competition in a Channel Structure with a Common Retailer, Marketing science , 10(4), 1991, pp. 271-296
A Simultaneous Approach to the Whether, What and How Much to Buy Questions
Authors: Chiang, Jeongwen
Journal: Marketing science
Citation: Chiang, Jeongwen, A Simultaneous Approach to the Whether, What and How Much to Buy Questions, Marketing science , 10(4), 1991, pp. 297-315
Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior
Authors: Kahn, Barbara E. Raju, Jagmohan S.
Journal: Marketing science
Citation: E. Kahn, Barbara et S. Raju, Jagmohan, Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior, Marketing science , 10(4), 1991, pp. 316-337
On "Testing Competitive Market Structures"
Authors: Kannan, P. K. Wright, Gordon P.
Journal: Marketing science
Citation: K. Kannan, P. et P. Wright, Gordon, On "Testing Competitive Market Structures", Marketing science , 10(4), 1991, pp. 338-347
The BB/NBD + 1 Model Applied to Rotation Policy
Authors: Yun, Kyeho Buchanan, Bruce Rao, Ambar G.
Journal: Marketing science
Citation: Yun, Kyeho et al., The BB/NBD + 1 Model Applied to Rotation Policy, Marketing science , 10(4), 1991, pp. 348-358
Results: 1-22