string(237) "select * FROM articoli_opac WHERE fonte <> 'ISI' AND fonte='ACNP' AND fasc_anno_pubbl='2002' AND fasc_issn='07322399' order by level desc, fasc_key desc, NULLIF(regexp_replace(pagina_ini, E'\\D', '', 'g'), '')::int asc offset 0 limit 25" ACNP - Italian Periodicals Catalogue
Results: 1-25    

Articles table of contents

Results : 25
Editorial: The Mission of Marketing Science
Authors: Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: The Mission of Marketing Science, Marketing science , 21(1), 2002, pp. 1-13
Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions
Authors: Yang, Sha Allenby, Greg M. Fennell, Geraldine
Journal: Marketing science
Citation: Yang, Sha et al., Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions, Marketing science , 21(1), 2002, pp. 14-31
The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility
Authors: Soman, Dilip Cheema, Amar
Journal: Marketing science
Citation: Soman, Dilip et Cheema, Amar, The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility, Marketing science , 21(1), 2002, pp. 32-53
Consistent Assortment Provision and Service Provision in a Retail Environment
Authors: Krishnan, Trichy Koelemeijer, Kitty Rao, Ram
Journal: Marketing science
Citation: Krishnan, Trichy et al., Consistent Assortment Provision and Service Provision in a Retail Environment, Marketing science , 21(1), 2002, pp. 54-73
Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence
Authors: Rajiv, Surendra Dutta, Shantanu Dhar, Sanjay K.
Journal: Marketing science
Citation: Rajiv, Surendra et al., Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence, Marketing science , 21(1), 2002, pp. 74-96
Investigating New Product Diffusion across Products and Countries
Authors: Talukdar, Debabrata Sudhir, K. Ainslie, Andrew
Journal: Marketing science
Citation: Talukdar, Debabrata et al., Investigating New Product Diffusion across Products and Countries, Marketing science , 21(1), 2002, pp. 97-114
Optimal Pricing of New Subscription Services: Analysis of a Market Experiment
Authors: Danaher, Peter J.
Journal: Marketing science
Citation: J. Danaher, Peter, Optimal Pricing of New Subscription Services: Analysis of a Market Experiment, Marketing science , 21(2), 2002, pp. 119-138
Pricing Access Services
Authors: Essegaier, Skander Gupta, Sunil Zhang, Z. John
Journal: Marketing science
Citation: Essegaier, Skander et al., Pricing Access Services, Marketing science , 21(2), 2002, pp. 139-159
Identifying Spatial Segments in International Markets
Authors: Hofstede, Frenkel Ter Wedel, Michel Steenkamp, Jan-Benedict E. M.
Journal: Marketing science
Citation: Hofstede, Frenkel Ter et al., Identifying Spatial Segments in International Markets, Marketing science , 21(2), 2002, pp. 160-177
Close Encounters of Two Kinds: False Alarms and Dashed Hopes
Authors: Chen, Haipeng(Allan) Rao, Akshay R.
Journal: Marketing science
Citation: Chen, Haipeng(allan) et R. Rao, Akshay, Close Encounters of Two Kinds: False Alarms and Dashed Hopes, Marketing science , 21(2), 2002, pp. 178-196
Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them
Authors: Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them, Marketing science , 21(3), 2002, pp. 223-228
Modeling Consumer Demand for Variety
Authors: Kim, Jaehwan Allenby, Greg M. Rossi, Peter E.
Journal: Marketing science
Citation: Kim, Jaehwan et al., Modeling Consumer Demand for Variety, Marketing science , 21(3), 2002, pp. 229-250
Reputation in Marketing Channels: Repeated-Transactions Bargaining with Two-Sided Uncertainty
Authors: Banks, Darryl T. Hutchinson, J. Wesley Meyer, Robert J.
Journal: Marketing science
Citation: T. Banks, Darryl et al., Reputation in Marketing Channels: Repeated-Transactions Bargaining with Two-Sided Uncertainty, Marketing science , 21(3), 2002, pp. 251-272
When Good News about Your Rival Is Good for You: The Effect of Third-Party Information on the Division of Channel Profits
Authors: Shaffer, Greg Zettelmeyer, Florian
Journal: Marketing science
Citation: Shaffer, Greg et Zettelmeyer, Florian, When Good News about Your Rival Is Good for You: The Effect of Third-Party Information on the Division of Channel Profits, Marketing science , 21(3), 2002, pp. 273-293
Assessing the Service-Profit Chain
Authors: Kamakura, Wagner A. Mittal, Vikas de Rosa, Fernando Mazzon, José Afonso
Journal: Marketing science
Citation: A. Kamakura, Wagner et al., Assessing the Service-Profit Chain, Marketing science , 21(3), 2002, pp. 294-317
Multinational Diffusion Models: An Alternative Framework
Authors: Kumar, V. Krishnan, Trichy V.
Journal: Marketing science
Citation: V. Kumar, et V. Krishnan, Trichy, Multinational Diffusion Models: An Alternative Framework, Marketing science , 21(3), 2002, pp. 318-330
The Variety of an Assortment: An Extension to the Attribute-Based Approach
Authors: van Herpen, Erica Pieters, Rik
Journal: Marketing science
Citation: Van Herpen, Erica et Pieters, Rik, The Variety of an Assortment: An Extension to the Attribute-Based Approach, Marketing science , 21(3), 2002, pp. 331-341
Rejoinder to "The Variety of an Assortment: An Extension to the Attribute-Based Approach"
Authors: Hoch, Stephen J. Bradlow, Eric T. Wansink, Brian
Journal: Marketing science
Citation: J. Hoch, Stephen et al., Rejoinder to "The Variety of an Assortment: An Extension to the Attribute-Based Approach", Marketing science , 21(3), 2002, pp. 342-346
Fast-Track Article: Using Advance Purchase Orders to Forecast New Product Sales
Authors: Moe, Wendy W. Fader, Peter S.
Journal: Marketing science
Citation: W. Moe, Wendy et S. Fader, Peter, Fast-Track Article: Using Advance Purchase Orders to Forecast New Product Sales, Marketing science , 21(3), 2002, pp. 347-364
In Search of Data: An Editorial
Authors: Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, In Search of Data: An Editorial, Marketing science , 21(4), 2002, pp. 369-377
Positioning of Store Brands
Authors: Sayman, Serdar Hoch, Stephen J. Raju, Jagmohan S.
Journal: Marketing science
Citation: Sayman, Serdar et al., Positioning of Store Brands, Marketing science , 21(4), 2002, pp. 378-397
How Much Does the Market Value an Improvement in a Product Attribute?
Authors: Ofek, Elie Srinivasan, V.
Journal: Marketing science
Citation: Ofek, Elie et V. Srinivasan,, How Much Does the Market Value an Improvement in a Product Attribute?, Marketing science , 21(4), 2002, pp. 398-411
Referral Infomediaries
Authors: Chen, Yuxin Iyer, Ganesh Padmanabhan, V.
Journal: Marketing science
Citation: Chen, Yuxin et al., Referral Infomediaries, Marketing science , 21(4), 2002, pp. 412-434
The Asymmetric Information Model of State Dependence
Authors: Moshkin, Nickolay V. Shachar, Ron
Journal: Marketing science
Citation: V. Moshkin, Nickolay et Shachar, Ron, The Asymmetric Information Model of State Dependence, Marketing science , 21(4), 2002, pp. 435-454
JOURNAL ARTICLE Profile Construction in Experimental Choice Designs for Mixed Logit Models
Authors: Sándor, Zsolt Wedel, Michel
Journal: Marketing science
Citation: Sándor, Zsolt et Wedel, Michel, JOURNAL ARTICLE Profile Construction in Experimental Choice Designs for Mixed Logit Models, Marketing science , 21(4), 2002, pp. 455-475
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