ITA
ENG

Results: 1-25 | 26-50 | 51-75 | 76-86

Articles table of contents

Results : 1-25/86

A Theory of Combative Advertising

Authors: Chen, Yuxin Joshi, Yogesh V. Raju, Jagmohan S. Zhang, Z. John

Journal: Marketing science

Citation: Chen, Yuxin et al., A Theory of Combative Advertising, Marketing science , 28(1), 2009, pp. 1-19

Content vs. Advertising: The Impact of Competition on Media Firm Strategy

Authors: Godes, David Ofek, Elie Sarvary, Miklos

Journal: Marketing science

Citation: Godes, David et al., Content vs. Advertising: The Impact of Competition on Media Firm Strategy, Marketing science , 28(1), 2009, pp. 20-35

Functional Regression: A New Model for Predicting Market Penetration of New Products

Authors: Sood, Ashish James, Gareth M. Tellis, Gerard J.

Journal: Marketing science

Citation: Sood, Ashish et al., Functional Regression: A New Model for Predicting Market Penetration of New Products, Marketing science , 28(1), 2009, pp. 36-51

My Mobile Music: An Adaptive Personalization System for Digital Audio Players

Authors: Chung, Tuck Siong Rust, Roland T. Wedel, Michel

Journal: Marketing science

Citation: Chung, Tuck Siong et al., My Mobile Music: An Adaptive Personalization System for Digital Audio Players, Marketing science , 28(1), 2009, pp. 52-68

Measuring Brand Value in an Equilibrium Framework

Authors: Goldfarb, Avi Lu, Qiang Moorthy, Sridhar

Journal: Marketing science

Citation: Goldfarb, Avi et al., Measuring Brand Value in an Equilibrium Framework, Marketing science , 28(1), 2009, pp. 69-86

Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy

Authors: Janssen, Maarten C. W. Non, Marielle C.

Journal: Marketing science

Citation: W. Janssen, Maarten C. et C. Non, Marielle, Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy, Marketing science , 28(1), 2009, pp. 87-98

Quantifying the Economic Value of Warranties in the U.S. Server Market

Authors: Chu, Junhong Chintagunta, Pradeep K.

Journal: Marketing science

Citation: Chu, Junhong et K. Chintagunta, Pradeep, Quantifying the Economic Value of Warranties in the U.S. Server Market, Marketing science , 28(1), 2009, pp. 99-121

Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity

Authors: Yu, Jie Goos, Peter Vandebroek, Martina

Journal: Marketing science

Citation: Yu, Jie et al., Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity, Marketing science , 28(1), 2009, pp. 122-135

The Existence of Low-End Firms May Help High-End Firms

Authors: Ishibashi, Ikuo Matsushima, Noriaki

Journal: Marketing science

Citation: Ishibashi, Ikuo et Matsushima, Noriaki, The Existence of Low-End Firms May Help High-End Firms, Marketing science , 28(1), 2009, pp. 136-147

Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices

Authors: Luo, Xueming

Journal: Marketing science

Citation: Luo, Xueming, Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices, Marketing science , 28(1), 2009, pp. 148-165

Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed?

Authors: Golder, Peter N. Shacham, Rachel Mitra, Debanjan

Journal: Marketing science

Citation: N. Golder, Peter et al., Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed?, Marketing science , 28(1), 2009, pp. 166-179

Quantity Discounts in Differentiated Consumer Product Markets

Authors: Subramaniam, Ramanathan Gal-Or, Esther

Journal: Marketing science

Citation: Subramaniam, Ramanathan et Gal-or, Esther, Quantity Discounts in Differentiated Consumer Product Markets, Marketing science , 28(1), 2009, pp. 180-192

Website Morphing

Authors: Hauser, John R. Urban, Glen L. Liberali, Guilherme Braun, Michael

Journal: Marketing science

Citation: R. Hauser, John et al., Website Morphing, Marketing science , 28(2), 2009, pp. 202-203

Commentary: Discussion of "Website Morphing"

Authors: Varian, Hal

Journal: Marketing science

Citation: Varian, Hal, Commentary: Discussion of "Website Morphing", Marketing science , 28(2), 2009, pp. 224-224

Commentary: Discussion on "Website Morphing" by Hauser, Urban, Liberali, and Braun

Authors: Gittins, John

Journal: Marketing science

Citation: Gittins, John, Commentary: Discussion on "Website Morphing" by Hauser, Urban, Liberali, and Braun, Marketing science , 28(2), 2009, pp. 225-225

Commentary: Discussion of the Article "Website Morphing"

Authors: Gelman, Andrew

Journal: Marketing science

Citation: Gelman, Andrew, Commentary: Discussion of the Article "Website Morphing", Marketing science , 28(2), 2009, pp. 226-226

Rejoinder: Response to Comments on "Website Morphing"

Authors: Hauser, John R. Urban, Glen L. Liberali, Guilherme Braun, Michael

Journal: Marketing science

Citation: R. Hauser, John et al., Rejoinder: Response to Comments on "Website Morphing", Marketing science , 28(2), 2009, pp. 227-228

Slippage in Rebate Programs and Present-Biased Preferences

Authors: Gilpatric, Scott M.

Journal: Marketing science

Citation: M. Gilpatric, Scott, Slippage in Rebate Programs and Present-Biased Preferences, Marketing science , 28(2), 2009, pp. 229-238

Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?"

Authors: Joshi, Amit M. Hanssens, Dominique M.

Journal: Marketing science

Citation: M. Joshi, Amit et M. Hanssens, Dominique, Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?", Marketing science , 28(2), 2009, pp. 239-250

Real-Time Evaluation of E-mail Campaign Performance

Authors: Bonfrer, André Drèze, Xavier

Journal: Marketing science

Citation: Bonfrer, André et Drèze, Xavier, Real-Time Evaluation of E-mail Campaign Performance, Marketing science , 28(2), 2009, pp. 251-263

Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes

Authors: Subramaniam, Ramanathan Venkatesh, R.

Journal: Marketing science

Citation: Subramaniam, Ramanathan et R. Venkatesh,, Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes, Marketing science , 28(2), 2009, pp. 264-273

Zooming In: Self-Emergence of Movements in New Product Growth

Authors: Goldenberg, Jacob Lowengart, Oded Shapira, Daniel

Journal: Marketing science

Citation: Goldenberg, Jacob et al., Zooming In: Self-Emergence of Movements in New Product Growth, Marketing science , 28(2), 2009, pp. 274-292

Click Fraud

Authors: Wilbur, Kenneth C. Zhu, Yi

Journal: Marketing science

Citation: C. Wilbur, Kenneth et Zhu, Yi, Click Fraud, Marketing science , 28(2), 2009, pp. 293-308

Strategic Assortment Reduction by a Dominant Retailer

Authors: Dukes, Anthony J. Geylani, Tansev Srinivasan, Kannan

Journal: Marketing science

Citation: J. Dukes, Anthony et al., Strategic Assortment Reduction by a Dominant Retailer, Marketing science , 28(2), 2009, pp. 309-319

Path Data in Marketing: An Integrative Framework and Prospectus for Model Building

Authors: Hui, Sam K. Fader, Peter S. Bradlow, Eric T.

Journal: Marketing science

Citation: K. Hui, Sam et al., Path Data in Marketing: An Integrative Framework and Prospectus for Model Building, Marketing science , 28(2), 2009, pp. 320-335

Results: 1-25 | 26-50 | 51-75 | 76-86