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Results: 1-25 | 26-50 | 51-75 | 76-86

Articles table of contents

Results : 26-50/86

Limited Edition Products: When and When Not to Offer Them

Authors: Balachander, Subramanian Stock, Axel

Journal: Marketing science

Citation: Balachander, Subramanian et Stock, Axel, Limited Edition Products: When and When Not to Offer Them, Marketing science , 28(2), 2009, pp. 336-355

Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category

Authors: Albuquerque, Paulo Bronnenberg, Bart J.

Journal: Marketing science

Citation: Albuquerque, Paulo et J. Bronnenberg, Bart, Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category, Marketing science , 28(2), 2009, pp. 356-372

Market Research and Innovation Strategy in a Duopoly

Authors: Lauga, Dominique Olié Ofek, Elie

Journal: Marketing science

Citation: Lauga, Dominique Olié et Ofek, Elie, Market Research and Innovation Strategy in a Duopoly, Marketing science , 28(2), 2009, pp. 373-396

The Option Value of Returns: Theory and Empirical Evidence

Authors: Anderson, Eric T. Hansen, Karsten Simester, Duncan

Journal: Marketing science

Citation: T. Anderson, Eric et al., The Option Value of Returns: Theory and Empirical Evidence, Marketing science , 28(3), 2009, pp. 405-423

Heterogeneous Learning and the Targeting of Marketing Communication for New Products

Authors:

Journal: Marketing science

Citation: , Heterogeneous Learning and the Targeting of Marketing Communication for New Products, Marketing science , 28(3), 2009, pp. 424-441

Do Innovations Really Pay Off? Total Stock Market Returns to Innovation

Authors: Sood, Ashish Tellis, Gerard J.

Journal: Marketing science

Citation: Sood, Ashish et J. Tellis, Gerard, Do Innovations Really Pay Off? Total Stock Market Returns to Innovation, Marketing science , 28(3), 2009, pp. 442-456

The Benefits of Downstream Information Acquisition

Authors: Guo, Liang

Journal: Marketing science

Citation: Guo, Liang, The Benefits of Downstream Information Acquisition, Marketing science , 28(3), 2009, pp. 457-471

Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis

Authors: Amaldoss, Wilfred He, Chuan

Journal: Marketing science

Citation: Amaldoss, Wilfred et He, Chuan, Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis, Marketing science , 28(3), 2009, pp. 472-487

Voluntary Quality Disclosure and Market Interaction

Authors: Guo, Liang Zhao, Ying

Journal: Marketing science

Citation: Guo, Liang et Zhao, Ying, Voluntary Quality Disclosure and Market Interaction, Marketing science , 28(3), 2009, pp. 488-501

Benchmarking Performance in Retail Chains: An Integrated Approach

Authors: Gauri, Dinesh Kumar Pauler, Janos Gabor Trivedi, Minakshi

Journal: Marketing science

Citation: Gauri, Dinesh Kumar et al., Benchmarking Performance in Retail Chains: An Integrated Approach, Marketing science , 28(3), 2009, pp. 502-515

Price Competition in Markets with Consumer Variety Seeking

Authors: Seetharaman, P. B. Che, Hai

Journal: Marketing science

Citation: B. Seetharaman, P. et Che, Hai, Price Competition in Markets with Consumer Variety Seeking, Marketing science , 28(3), 2009, pp. 516-525

Financing as a Marketing Strategy

Authors: Seog, S. Hun Hyun, Yong J.

Journal: Marketing science

Citation: Seog, S. Hun et J. Hyun, Yong, Financing as a Marketing Strategy, Marketing science , 28(3), 2009, pp. 526-540

"Counting Your Customers" One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model

Authors: Abe, Makoto

Journal: Marketing science

Citation: Abe, Makoto, "Counting Your Customers" One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model, Marketing science , 28(3), 2009, pp. 541-553

Statement from the Editor Regarding "'Counting Your Customers' One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model"

Authors: Bradlow, Eric T.

Journal: Marketing science

Citation: T. Bradlow, Eric, Statement from the Editor Regarding "'Counting Your Customers' One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model", Marketing science , 28(3), 2009, pp. 554-554

How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach

Authors: Musalem, Andrés Joshi, Yogesh V.

Journal: Marketing science

Citation: Musalem, Andrés et V. Joshi, Yogesh, How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach, Marketing science , 28(3), 2009, pp. 555-565

The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality

Authors: Hui, Sam K. Fader, Peter S. Bradlow, Eric T.

Journal: Marketing science

Citation: K. Hui, Sam et al., The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality, Marketing science , 28(3), 2009, pp. 566-572

Wine Journalism.Marketing or Consumers' Guide?

Authors: Horverak, Øyvind

Journal: Marketing science

Citation: Horverak, Øyvind, Wine Journalism.Marketing or Consumers' Guide?, Marketing science , 28(3), 2009, pp. 573-579

Price-Matching Guarantees, Retail Competition, and Product-Line Assortment

Authors: Coughlan, Anne T. Shaffer, Greg

Journal: Marketing science

Citation: T. Coughlan, Anne et Shaffer, Greg, Price-Matching Guarantees, Retail Competition, and Product-Line Assortment, Marketing science , 28(3), 2009, pp. 580-588

The Researcher as a Consumer of Scientific Publications: How Do Name-Ordering Conventions Affect Inferences About Contribution Credits?

Authors: Maciejovsky, Boris Budescu, David V. Ariely, Dan

Journal: Marketing science

Citation: Maciejovsky, Boris et al., The Researcher as a Consumer of Scientific Publications: How Do Name-Ordering Conventions Affect Inferences About Contribution Credits?, Marketing science , 28(3), 2009, pp. 589-598

Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone

Authors: Chen, Rachel R. Gerstner, Eitan Yang, Yinghui (Catherine)

Journal: Marketing science

Citation: R. Chen, Rachel et al., Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone, Marketing science , 28(3), 2009, pp. 599-608

2007 ISMS Practice Prize Competition: Special Section Introduction

Authors: Roberts, John H. Lilien, Gary L.

Journal: Marketing science

Citation: H. Roberts, John et L. Lilien, Gary, 2007 ISMS Practice Prize Competition: Special Section Introduction, Marketing science , 28(4), 2009, pp. 617-619

Practice Prize Winner: Pricing Digital Content Product Lines: A Model and Application for the National Academies Press

Authors: Kannan, P. K. Pope, Barbara Kline Jain, Sanjay

Journal: Marketing science

Citation: K. Kannan, P. et al., Practice Prize Winner: Pricing Digital Content Product Lines: A Model and Application for the National Academies Press, Marketing science , 28(4), 2009, pp. 620-636

Practice Prize Paper: PIN Optimal Distribution of Auction Vehicles System: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithms to Used-Vehicle Distribution

Authors: Du, Jie Xie, Lili Schroeder, Stephan

Journal: Marketing science

Citation: Du, Jie et al., Practice Prize Paper: PIN Optimal Distribution of Auction Vehicles System: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithms to Used-Vehicle Distribution, Marketing science , 28(4), 2009, pp. 637-644

Practice Prize Paper: Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific

Authors: Kumar, V. Fan, Jia Gulati, Rohit Venkat, P.

Journal: Marketing science

Citation: V. Kumar, et al., Practice Prize Paper: Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific, Marketing science , 28(4), 2009, pp. 645-655

Market Structure Across Retail Formats

Authors: Hansen, Karsten Singh, Vishal

Journal: Marketing science

Citation: Hansen, Karsten et Singh, Vishal, Market Structure Across Retail Formats, Marketing science , 28(4), 2009, pp. 656-673

Results: 1-25 | 26-50 | 51-75 | 76-86