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Measuring the Impact of Negative Demand Shocks on Car Dealer Networks

Authors: Albuquerque, Paulo Bronnenberg, Bart J.

Journal: Marketing science

Citation: Albuquerque, Paulo et J. Bronnenberg, Bart, Measuring the Impact of Negative Demand Shocks on Car Dealer Networks, Marketing science , 31(1), 2012, pp. 4-23

Commentaries and Rejoinder to "Measuring the Impact of Negative Demand Shocks on Car Dealer Networks" by Paulo Albuquerque and Bart J. Bronnenberg: Response Models, Data Sources, and Dynamics

Authors: Hanssens, Dominique M. Purohit, Devavrat Staelin, Richard Albuquerque, Paulo Bronnenberg, Bart J.

Journal: Marketing science

Citation: M. Hanssens, Dominique et al., Commentaries and Rejoinder to "Measuring the Impact of Negative Demand Shocks on Car Dealer Networks" by Paulo Albuquerque and Bart J. Bronnenberg: Response Models, Data Sources, and Dynamics, Marketing science , 31(1), 2012, pp. 24-35

Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision

Authors: Jain, Sanjay

Journal: Marketing science

Citation: Jain, Sanjay, Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision, Marketing science , 31(1), 2012, pp. 36-51

Ad Gist: Ad Communication in a Single Eye Fixation

Authors: Pieters, Rik Wedel, Michel Smith, Robert H.

Journal: Marketing science

Citation: Pieters, Rik et al., Ad Gist: Ad Communication in a Single Eye Fixation, Marketing science , 31(1), 2012, pp. 59-73

Cloak or Flaunt? The Fashion Dilemma

Authors: Yoganarasimhan, Hema

Journal: Marketing science

Citation: Yoganarasimhan, Hema, Cloak or Flaunt? The Fashion Dilemma, Marketing science , 31(1), 2012, pp. 74-95

Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice

Authors: Chintagunta, Pradeep K. Chu, Junhong Cebollada, Javier

Journal: Marketing science

Citation: K. Chintagunta, Pradeep et al., Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice, Marketing science , 31(1), 2012, pp. 96-114

Disentangling Preferences and Learning in Brand Choice Models

Authors: Shin, Sangwoo Misra, Sanjog Horsky, Dan

Journal: Marketing science

Citation: Shin, Sangwoo et al., Disentangling Preferences and Learning in Brand Choice Models, Marketing science , 31(1), 2012, pp. 115-137

Measuring Consumer Preferences Using Conjoint Poker

Authors: Toubia, Olivier de Jong, Martijn G. Stieger, Daniel Füller, Johann

Journal: Marketing science

Citation: Toubia, Olivier et al., Measuring Consumer Preferences Using Conjoint Poker, Marketing science , 31(1), 2012, pp. 138-156

Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation

Authors: Chen, Rachel R. Gerstner, Eitan Yang, Yinghui (Catherine)

Journal: Marketing science

Citation: R. Chen, Rachel et al., Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation, Marketing science , 31(1), 2012, pp. 157-171

Exclusive Channels and Revenue Sharing in a Complementary Goods Market

Authors: Cai, Gangshu (George) Dai, Yue Zhou, Sean X.

Journal: Marketing science

Citation: Cai, Gangshu (george) et al., Exclusive Channels and Revenue Sharing in a Complementary Goods Market, Marketing science , 31(1), 2012, pp. 172-187

Editorial: People of "Marketing Science"

Authors: Desai, Preyas S.

Journal: Marketing science

Citation: S. Desai, Preyas, Editorial: People of "Marketing Science", Marketing science , 31(2), 2012, pp. 195-197

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

Authors: Tirunillai, Seshadri Tellis, Gerard J.

Journal: Marketing science

Citation: Tirunillai, Seshadri et J. Tellis, Gerard, Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance, Marketing science , 31(2), 2012, pp. 198-215

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Authors: Kopalle, Praveen K. Sun, Yacheng Neslin, Scott A. Sun, Baohong Swaminathan, Vanitha

Journal: Marketing science

Citation: K. Kopalle, Praveen et al., The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs, Marketing science , 31(2), 2012, pp. 216-235

Customer Influence Value and Purchase Acceleration in New Product Diffusion

Authors: Ho, Teck-Hua Li, Shan Park, So-Eun Max Shen, Zuo-Jun

Journal: Marketing science

Citation: Ho, Teck-hua et al., Customer Influence Value and Purchase Acceleration in New Product Diffusion, Marketing science , 31(2), 2012, pp. 236-256

The Strategic Impact of References in Business Markets

Authors: Godes, David

Journal: Marketing science

Citation: Godes, David, The Strategic Impact of References in Business Markets, Marketing science , 31(2), 2012, pp. 257-276

Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases

Authors: Conitzer, Vincent Taylor, Curtis R. Wagman, Liad

Journal: Marketing science

Citation: Conitzer, Vincent et al., Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases, Marketing science , 31(2), 2012, pp. 277-292

Procuring Commodities: First-Price Sealed-Bid or English Auctions?

Authors: Shachat, Jason Wei, Lijia

Journal: Marketing science

Citation: Shachat, Jason et Wei, Lijia, Procuring Commodities: First-Price Sealed-Bid or English Auctions?, Marketing science , 31(2), 2012, pp. 317-333

A Conjoint Model of Quantity Discounts

Authors: Iyengar, Raghuram Jedidi, Kamel

Journal: Marketing science

Citation: Iyengar, Raghuram et Jedidi, Kamel, A Conjoint Model of Quantity Discounts, Marketing science , 31(2), 2012, pp. 334-350

Modeling Seasonality in New Product Diffusion

Authors: Peers, Yuri Fok, Dennis Franses, Philip Hans

Journal: Marketing science

Citation: Peers, Yuri et al., Modeling Seasonality in New Product Diffusion, Marketing science , 31(2), 2012, pp. 351-364

Introduction to the Special Issue on the Emergence and Impact of User-Generated Content

Authors: Fader, Peter S. Winer, Russell S.

Journal: Marketing science

Citation: S. Fader, Peter et S. Winer, Russell, Introduction to the Special Issue on the Emergence and Impact of User-Generated Content, Marketing science , 31(3), 2012, pp. 369-371

Online Product Opinions: Incidence, Evaluation, and Evolution

Authors: Moe, Wendy W. Schweidel, David A.

Journal: Marketing science

Citation: W. Moe, Wendy et A. Schweidel, David, Online Product Opinions: Incidence, Evaluation, and Evolution, Marketing science , 31(3), 2012, pp. 372-386

Network Characteristics and the Value of Collaborative User-Generated Content

Authors: Ransbotham, Sam Kane, Gerald C. Lurie, Nicholas H.

Journal: Marketing science

Citation: Ransbotham, Sam et al., Network Characteristics and the Value of Collaborative User-Generated Content, Marketing science , 31(3), 2012, pp. 387-405

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

Authors: Albuquerque, Paulo Pavlidis, Polykarpos Chatow, Udi Chen, Kay-Yut Jamal, Zainab

Journal: Marketing science

Citation: Albuquerque, Paulo et al., Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content, Marketing science , 31(3), 2012, pp. 406-432

Content Contributor Management and Network Effects in a UGC Environment

Authors: Zhang, Kaifu Evgeniou, Theodoros Padmanabhan, V. Richard, Emile

Journal: Marketing science

Citation: Zhang, Kaifu et al., Content Contributor Management and Network Effects in a UGC Environment, Marketing science , 31(3), 2012, pp. 433-447

Sequential and Temporal Dynamics of Online Opinion

Authors: Godes, David Silva, José C.

Journal: Marketing science

Citation: Godes, David et C. Silva, José, Sequential and Temporal Dynamics of Online Opinion, Marketing science , 31(3), 2012, pp. 448-473

Results: 1-25 | 26-50 | 51-61