Results : 26-50/61
Authors:
Mallapragada, Girish
Grewal, Rajdeep
Lilien, Gary
Journal: Marketing science
Citation: Mallapragada, Girish et al., User-Generated Open Source Products: Founder's Social Capital and Time to Product Release, Marketing science , 31(3), 2012, pp. 474-492
Authors:
Ghose, Anindya
Ipeirotis, Panagiotis G.
Li, Beibei
Journal: Marketing science
Citation: Ghose, Anindya et al., Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content, Marketing science , 31(3), 2012, pp. 493-520
Authors:
Netzer, Oded
Feldman, Ronen
Goldenberg, Jacob
Fresko, Moshe
Journal: Marketing science
Citation: Netzer, Oded et al., Mine Your Own Business: Market-Structure Surveillance Through Text Mining, Marketing science , 31(3), 2012, pp. 521-543
Authors:
Chylinski, Mathew B.
Roberts, John H.
Hardie, Bruce G. S.
Journal: Marketing science
Citation: B. Chylinski, Mathew et al., Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects, Marketing science , 31(4), 2012, pp. 549-566
Authors:
Park, Sungho
Gupta, Sachin
Journal: Marketing science
Citation: Park, Sungho et Gupta, Sachin, Handling Endogenous Regressors by Joint Estimation Using Copulas, Marketing science , 31(4), 2012, pp. 567-586
Authors:
He, Tingting
Kuksov, Dmitri
Narasimhan, Chakravarthi
Journal: Marketing science
Citation: He, Tingting et al., Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits, Marketing science , 31(4), 2012, pp. 587-602
Authors:
Galbreth, Michael R.
Ghosh, Bikram
Shor, Mikhael
Journal: Marketing science
Citation: R. Galbreth, Michael et al., Social Sharing of Information Goods: Implications for Pricing and Profits, Marketing science , 31(4), 2012, pp. 603-620
Authors:
Belloni, Alexandre
Lovett, Mitchell J.
Boulding, William
Staelin, Richard
Journal: Marketing science
Citation: Belloni, Alexandre et al., Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers, Marketing science , 31(4), 2012, pp. 621-636
Authors:
Freimer, Marshall
Horsky, Dan
Journal: Marketing science
Citation: Freimer, Marshall et Horsky, Dan, Periodic Advertising Pulsing in a Competitive Market, Marketing science , 31(4), 2012, pp. 637-648
Authors:
Calzada, Joan
Valletti, Tommaso M.
Journal: Marketing science
Citation: Calzada, Joan et M. Valletti, Tommaso, Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions, Marketing science , 31(4), 2012, pp. 649-667
Authors:
Sridhar, Karthik
Bezawada, Ram
Trivedi, Minakshi
Journal: Marketing science
Citation: Sridhar, Karthik et al., Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets, Marketing science , 31(4), 2012, pp. 668-688
Authors:
Dover, Yaniv
Goldenberg, Jacob
Shapira, Daniel
Journal: Marketing science
Citation: Dover, Yaniv et al., Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data, Marketing science , 31(4), 2012, pp. 689-712
Authors:
Moorman, Christine
Ferraro, Rosellina
Huber, Joel
Journal: Marketing science
Citation: Moorman, Christine et al., Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act, Marketing science , 31(5), 2012, pp. 717-737
Authors:
Bradley, Dondeena
Journal: Marketing science
Citation: Bradley, Dondeena, Further Examining the Impact of the NLEA on Nutrition, Marketing science , 31(5), 2012, pp. 738-739
Authors:
Pappalardo, Janis K.
Journal: Marketing science
Citation: K. Pappalardo, Janis, Are Unintended Effects of Marketing Regulations Unexpected?, Marketing science , 31(5), 2012, pp. 739-744
Authors:
Moorman, Christine
Ferraro, Rosellina
Smith, Robert H.
Huber, Joel
Journal: Marketing science
Citation: Moorman, Christine et al., From Consumer Information Regulation to Nutrition Competition: A Response, Marketing science , 31(4), 2012, pp. 747-755
Authors:
Moorthy, Sridhar
Journal: Marketing science
Citation: Moorthy, Sridhar, Can Brand Extension Signal Product Quality?, Marketing science , 31(5), 2012, pp. 756-770
Authors:
Wernerfelt, Birger
Journal: Marketing science
Citation: Wernerfelt, Birger, On Brand Extension as a Signal of Product Quality, Marketing science , 31(5), 2012, pp. 771-772
Authors:
Keller, Kevin Lane
Journal: Marketing science
Citation: Keller, Kevin Lane, Economic and Behavioral Perspectives on Brand Extension, Marketing science , 31(5), 2012, pp. 772-776
Authors:
Moorthy, Sridhar
Journal: Marketing science
Citation: Moorthy, Sridhar, On Brand Extension as a Signal of Product Quality: Reply to Keller and Wernerfelt, Marketing science , 31(5), 2012, pp. 776-778
Authors:
Cheema, Amar
Chakravarti, Dipankar
Sinha, Atanu R.
Journal: Marketing science
Citation: Cheema, Amar et al., Bidding Behavior in Descending and Ascending Auctions, Marketing science , 31(5), 2012, pp. 779-800
Authors:
Erat, Sanjiv
Bhaskaran, Sreekumar R.
Journal: Marketing science
Citation: Erat, Sanjiv et R. Bhaskaran, Sreekumar, Consumer Mental Accounts and Implications to Selling Base Products and Add-ons, Marketing science , 31(5), 2012, pp. 801-818
Authors:
Chiou, Lesley
Tucker, Catherine
Journal: Marketing science
Citation: Chiou, Lesley et Tucker, Catherine, How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?, Marketing science , 31(5), 2012, pp. 819-837
Authors:
de Jong, Martijn G.
Lehmann, Donald R.
Netzer, Oded
Journal: Marketing science
Citation: G. De Jong, Martijn et al., State-Dependence Effects in Surveys, Marketing science , 31(5), 2012, pp. 838-854
Authors:
Jain, Sanjay
Journal: Marketing science
Citation: Jain, Sanjay, Self-Control and Incentives: An Analysis of Multiperiod Quota Plans, Marketing science , 31(5), 2012, pp. 855-869