Results : 126-150/1471
Authors:
Crosby, Lawrence A.
Taylor, James R.
Citation: . Crosby, Lawrence A. et . Taylor, James R., Effects of consumer information and education on cognition and choice , Journal of consumer research Consumer research;JCR , 8(1), 1981, pp. 43-56
Authors:
Gaeth, Gary J.
Heath, Timothy B.
Citation: J. Gaeth, Gary et B. Heath, Timothy, The cognitive processing of misleading adversiting in young and old adults: assessment and training, Journal of consumer research Consumer research;JCR , 14(1), 1987, pp. 43-54
Authors:
Ferber, Robert
Chao Lee, Lucy
Citation: Ferber, Robert et Chao Lee, Lucy, Husband-Wife Influence in Family Purchasing Behavior, Journal of consumer research Consumer research;JCR , 1(1), 1974, pp. 43-50
Authors:
Sundar, Aparna
Noseworthy, Theodore J.
Citation: Sundar, Aparna et J. Noseworthy, Theodore, Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation, Journal of consumer research JCR;Consumer research , 43(1), 2016, pp. 44-67
Authors:
Torelli, Carlos J
Ahluwalia, Rohini
Cheng, Shirley Y Y
Olson, Nicholas J
Stoner, Jennifer L
Citation: J. Torelli, Carlos et al., Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences, Journal of consumer research JCR;Consumer research , 44(1), 2017, pp. 44-61
Authors:
Landon, E. Laird
Citation: Landon, E. Laird, Self Concept, Ideal Self Concept, and Consumer Purchase Intentions, Journal of consumer research Consumer research;JCR , 1(2), 1974, pp. 44-51
Authors:
Urbany, Joel E.
Dickson, Peter R.
Citation: . Urbany, Joel E. et R. Dickson, Peter, Consumer normal price estimation: market versus personal standards, Journal of consumer research Consumer research;JCR , 18(1), 1991, pp. 45-51
Authors:
Swaminathan, Vanitha
Gürhan-Canli, Zeynep
Kubat, Umut
Hayran, Ceren
Citation: Swaminathan, Vanitha et al., How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective, Journal of consumer research JCR;Consumer research , 42(1), 2015, pp. 45-58
Authors:
Edell, Julie A.
Staelin, Richard
Citation: . Edell, Julie A. et . Staelin, Richard, The information processing of pictures in print advertisements , Journal of consumer research Consumer research;JCR , 10(1), 1983, pp. 45-61
Authors:
Dillon, William R.
Frederick, Donald G.
Tangpanichdee, Vanchai
Citation: . Dillon, William R. et al., Decision issues in building perceptual product spaces with multi-attribute rating data, Journal of consumer research Consumer research;JCR , 12(1), 1985, pp. 47-63
Authors:
Kasulis, Jack J.
Lusch, Robert F.
Stafford, Edward F. Jr.
Citation: . Kasulis, Jack J. et al., Consumer acquistion patterns for durable goods , Journal of consumer research Consumer research;JCR , 6(1), 1979, pp. 47-57
Authors:
Morgan, Fred W.
Avrunin, Dana I.
Citation: . Morgan, Fred W. et . Avrunin, Dana I., Consumer conduct in product liability litigation, Journal of consumer research Consumer research;JCR , 9(1), 1982, pp. 47-55
Authors:
Geistfeld, Loren V.
Citation: . Geistfeld, Loren V., Consumer decision making: the technical efficiency approach , Journal of consumer research Consumer research;JCR , 4(1), 1977, pp. 48-56
Authors:
Graham, John L.
Kim, Dong Ki
Lin, Chi-Yuan
Robinson, Michael
Citation: . Graham, John L. et al., Buyer-seller negotiations around the pacific rim: differences in fundamental exchange processes, Journal of consumer research Consumer research;JCR , 15(1), 1988, pp. 48-54
Authors:
Russo, J. Edward
Staelin, Richard
Nolan, Catherine A.
Russell, Gary J.
Metcalf, Barbara L.
Citation: . Russo, J. Edward et al., Nutrition information in the supermarket , Journal of consumer research Consumer research;JCR , 13(1), 1986, pp. 48-70
Authors:
Lutz, Richard J.
Citation: J. Lutz, Richard, Changing Brand Attitudes Through Modification of Cognitive Structure, Journal of consumer research Consumer research;JCR , 1(4), 1975, pp. 49-59
Authors:
Singer, Eleanor
Citation: . Singer, Eleanor, The effect of informed consent procedures on respondents' reactions to surveys , Journal of consumer research Consumer research;JCR , 5(1), 1978, pp. 49-57
Authors:
Sheehan, Daniel
Van Ittersum, Koert
Citation: Sheehan, Daniel et Van Ittersum, Koert, In-Store Spending Dynamics: How Budgets Invert Relative-Spending Patterns, Journal of consumer research JCR;Consumer research , 45(1), 2018, pp. 49-67
Authors:
Westbrook, Robert A.
Citation: . Westbrook, Robert A., Intrapersonal affective influences on consumer satisfaction with products , Journal of consumer research Consumer research;JCR , 7(1), 1980, pp. 49-54
Authors:
Wind, Yoram
Citation: . Wind, Yoram, Preference of relevant others and individual choice models , Journal of consumer research Consumer research;JCR , 3(1), 1976, pp. 50-57
Authors:
Davis, Harry L.
Rigaux, Benny P.
Citation: L. Davis, Harry et P. Rigaux, Benny, Perception of Marital Roles in Decision Processes, Journal of consumer research Consumer research;JCR , 1(1), 1974, pp. 51-62
Authors:
Marmorstein, Howard
Grewal, Dhruv
Fishe, Raymond P. H.
Citation: . Marmorstein, Howard et al., The value of time spent in price-comparison shopping: survey and experimental evidence, Journal of consumer research Consumer research;JCR , 19(1), 1992, pp. 52-61
Authors:
Battalio, Raymond C.
Ficher, Edwin B.
Kagel, John H.
Basmann, Robert L.
Winkler, Robin C.
Krasner, Leonard
Citation: C. Battalio, Raymond et al., An Experimental Investigation of Consumer Behavior in a Controlled Environment, Journal of consumer research Consumer research;JCR , 1(2), 1974, pp. 52-60
Authors:
Ratneshwar, S.
Chaiken, Shelly
Citation: S. Ratneshwar, et . Chaiken, Shelly, Comprehension's role in persuasion: the case of its moderating effect on the persuasive impact of source cues, Journal of consumer research Consumer research;JCR , 18(1), 1991, pp. 52-62
Authors:
Soman, Dilip
Cheema, Amar
Citation: Soman, Dilip et . Cheema, Amar, When goals are counterproductive: the effects of violation of a behavioral goal on subsequent performance , Journal of consumer research Consumer research;JCR , 31(1), 2004, pp. 52-62