Results : 526-550/1166
Authors:
Bao, Weining
Ni, Jian
Journal: Marketing science
Citation: Bao, Weining et Ni, Jian, Could Good Intentions Backfire? An Empirical Analysis of the Bank Deposit Insurance, Marketing science , 36(2), 2017, pp. 301-319
Authors:
Villas-Boas, J. Miguel
Journal: Marketing science
Citation: Villas-boas, J. Miguel, Communication Strategies and Product Line Design, Marketing science , 23(3), 2004, pp. 304-316
Authors:
Rossi, Peter E.
Allenby, Greg M.
Journal: Marketing science
Citation: E. Rossi, Peter et M. Allenby, Greg, Bayesian Statistics and Marketing, Marketing science , 22(3), 2003, pp. 304-328
Authors:
Sinitsyn, Maxim
Journal: Marketing science
Citation: Sinitsyn, Maxim, Managing Price Promotions Within a Product Line, Marketing science , 35(2), 2016, pp. 304-318
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: A Thanks to the Many Individuals Who Make Publication of "Marketing Science" Possible, Marketing science , 24(3), 2005, pp. 305-309
Authors:
Camacho, Nuno
Donkers, Bas
Stremersch, Stefan
Journal: Marketing science
Citation: Camacho, Nuno et al., Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality, Marketing science , 30(2), 2011, pp. 305-320
Authors:
Journal: Marketing science
Citation: , Toward a Methodology for Measuring Advertising Copy Effects, Marketing science , 3(4), 1984, pp. 308-326
Authors:
Dukes, Anthony J.
Geylani, Tansev
Srinivasan, Kannan
Journal: Marketing science
Citation: J. Dukes, Anthony et al., Strategic Assortment Reduction by a Dominant Retailer, Marketing science , 28(2), 2009, pp. 309-319
Authors:
Mesak, Hani I.
Journal: Marketing science
Citation: I. Mesak, Hani, An Aggregate Advertising Pulsing Model with Wearout Effects, Marketing science , 11(3), 1992, pp. 310-326
Authors:
Lilien, Gary L.
Journal: Marketing science
Citation: L. Lilien, Gary, Special Section Introduction: The 2004 ISMS Practice Prize Competition, Marketing science , 24(3), 2005, pp. 310-312
Authors:
Anderson, Erin
Weitz, Barton
Journal: Marketing science
Citation: Anderson, Erin et Weitz, Barton, Determinants of Continuity in Conventional Industrial Channel Dyads, Marketing science , 8(4), 1989, pp. 310-323
Authors:
Lin, Chen
Venkataraman, Sriram
Jap, Sandy D.
Journal: Marketing science
Citation: Lin, Chen et al., Media Multiplexing Behavior: Implications for Targeting and Media Planning, Marketing science , 32(2), 2013, pp. 310-324
Authors:
Liaukonyte, Jura
Teixeira, Thales
Wilbur, Kenneth C.
Journal: Marketing science
Citation: Liaukonyte, Jura et al., Television Advertising and Online Shopping, Marketing science , 34(3), 2015, pp. 311-330
Authors:
Grover, Rajiv
Dillon, William R.
Journal: Marketing science
Citation: Grover, Rajiv et R. Dillon, William, A Probabilistic Model for Testing Hypothesized Hierarchical Market Structures, Marketing science , 4(4), 1985, pp. 312-335
Authors:
Zoltners, Andris A.
Sinha, Prabhakant
Journal: Marketing science
Citation: A. Zoltners, Andris et Sinha, Prabhakant, Sales Territory Design: Thirty Years of Modeling and Implementation, Marketing science , 24(3), 2005, pp. 313-331
Authors:
Nakanishi, Masao
Cooper, Lee G.
Journal: Marketing science
Citation: Nakanishi, Masao et G. Cooper, Lee, Simplified Estimation Procedures for MCI Models, Marketing science , 1(3), 1982, pp. 314-322
Authors:
Zhang, Juanjuan
Journal: Marketing science
Citation: Zhang, Juanjuan, The Sound of Silence: Observational Learning in the U.S. Kidney Market, Marketing science , 29(2), 2010, pp. 315-335
Authors:
Dockner, Engelbert
Jorgensen, Steffen
Journal: Marketing science
Citation: Dockner, Engelbert et Jorgensen, Steffen, Optimal Pricing Strategies for New Products in Dynamic Oligopolies, Marketing science , 7(4), 1988, pp. 315-334
Authors:
Kahn, Barbara E.
Raju, Jagmohan S.
Journal: Marketing science
Citation: E. Kahn, Barbara et S. Raju, Jagmohan, Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior, Marketing science , 10(4), 1991, pp. 316-337
Authors:
Shachat, Jason
Wei, Lijia
Journal: Marketing science
Citation: Shachat, Jason et Wei, Lijia, Procuring Commodities: First-Price Sealed-Bid or English Auctions?, Marketing science , 31(2), 2012, pp. 317-333
Authors:
Zhang, Jonathan Z.
Netzer, Oded
Ansari, Asim
Journal: Marketing science
Citation: Z. Zhang, Jonathan et al., Dynamic Targeted Pricing in B2B Relationships, Marketing science , 33(3), 2014, pp. 317-337
Authors:
van Heerde, Harald J.
Leeflang, Peter S. H.
Wittink, Dick R.
Journal: Marketing science
Citation: J. Van Heerde, Harald et al., Decomposing the Sales Promotion Bump with Store Data, Marketing science , 23(3), 2004, pp. 317-334
Authors:
Kumar, V.
Krishnan, Trichy V.
Journal: Marketing science
Citation: V. Kumar, et V. Krishnan, Trichy, Multinational Diffusion Models: An Alternative Framework, Marketing science , 21(3), 2002, pp. 318-330
Authors:
Rao, Ram C.
Journal: Marketing science
Citation: C. Rao, Ram, Compensating Heterogeneous Salesforces: Some Explicit Solutions, Marketing science , 9(4), 1990, pp. 319-341
Authors:
Hauser, John R.
Shugan, Steven M.
Journal: Marketing science
Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 2(4), 1983, pp. 319-360