Results : 626-650/1166
Authors:
Acquisti, Alessandro
Varian, Hal R.
Journal: Marketing science
Citation: Acquisti, Alessandro et R. Varian, Hal, Conditioning Prices on Purchase History, Marketing science , 24(3), 2005, pp. 367-381
Authors:
Toubia, Olivier
Stephen, Andrew T.
Journal: Marketing science
Citation: Toubia, Olivier et T. Stephen, Andrew, Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?, Marketing science , 32(3), 2013, pp. 368-392
Authors:
Robinson, William T.
Journal: Marketing science
Citation: T. Robinson, William, Marketing Mix Reactions to Entry, Marketing science , 7(4), 1988, pp. 368-385
Authors:
Narayan, Vishal
Rao, Vithala R.
Saunders, Carolyne
Journal: Marketing science
Citation: Narayan, Vishal et al., How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism, Marketing science , 30(2), 2011, pp. 368-384
Authors:
Fader, Peter S.
Winer, Russell S.
Journal: Marketing science
Citation: S. Fader, Peter et S. Winer, Russell, Introduction to the Special Issue on the Emergence and Impact of User-Generated Content, Marketing science , 31(3), 2012, pp. 369-371
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, In Search of Data: An Editorial, Marketing science , 21(4), 2002, pp. 369-377
Authors:
Bass, Frank M.
Bultez, Alain V.
Journal: Marketing science
Citation: M. Bass, Frank et V. Bultez, Alain, A Note on Optimal Strategic Pricing of Technological Innovations, Marketing science , 1(4), 1982, pp. 371-378
Authors:
Boulding, William
Christen, Markus
Journal: Marketing science
Citation: Boulding, William et Christen, Markus, Sustainable Pioneering Advantage? Profit Implications of Market Entry Order, Marketing science , 22(3), 2003, pp. 371-392
Authors:
Moe, Wendy W.
Schweidel, David A.
Journal: Marketing science
Citation: W. Moe, Wendy et A. Schweidel, David, Online Product Opinions: Incidence, Evaluation, and Evolution, Marketing science , 31(3), 2012, pp. 372-386
Authors:
Fader, Peter S.
Lattin, James M.
Little, John D. C.
Journal: Marketing science
Citation: S. Fader, Peter et al., Estimating Nonlinear Parameters in the Multinomial Logit Model, Marketing science , 11(4), 1992, pp. 372-385
Authors:
Lauga, Dominique Olié
Ofek, Elie
Journal: Marketing science
Citation: Lauga, Dominique Olié et Ofek, Elie, Market Research and Innovation Strategy in a Duopoly, Marketing science , 28(2), 2009, pp. 373-396
Authors:
Pringle, Lewis G.
Journal: Marketing science
Citation: G. Pringle, Lewis, The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are., Marketing science , 20(4), 2001, pp. 373-381
Authors:
Moorthy, K. Sridhar
Journal: Marketing science
Citation: Moorthy, K. Sridhar, Managing Channel Profits: Comment, Marketing science , 6(4), 1987, pp. 375-379
Authors:
Sayman, Serdar
Hoch, Stephen J.
Raju, Jagmohan S.
Journal: Marketing science
Citation: Sayman, Serdar et al., Positioning of Store Brands, Marketing science , 21(4), 2002, pp. 378-397
That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World
Authors:
Syam, Niladri
Krishnamurthy, Partha
Hess, James D.
Journal: Marketing science
Citation: Syam, Niladri et al., That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World, Marketing science , 27(3), 2006, pp. 379-397
That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World
Authors:
Syam, Niladri
Krishnamurthy, Partha
Hess, James D.
Journal: Marketing science
Citation: Syam, Niladri et al., That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World, Marketing science , 27(3), 2008, pp. 379-397
Authors:
Morrison, Donald G.
Toy, Norman E.
Journal: Marketing science
Citation: G. Morrison, Donald et E. Toy, Norman, The Effect of Grouping Continuous Variables on Correlation Coefficients, Marketing science , 1(4), 1982, pp. 379-389
Authors:
Chakraborty, Archishman
Harbaugh, Rick
Journal: Marketing science
Citation: Chakraborty, Archishman et Harbaugh, Rick, Persuasive Puffery, Marketing science , 33(3), 2014, pp. 382-400
Authors:
Gourville, John T.
Soman, Dilip
Journal: Marketing science
Citation: T. Gourville, John et Soman, Dilip, Overchoice and Assortment Type: When and Why Variety Backfires, Marketing science , 24(3), 2005, pp. 382-395
Authors:
Liu, Hongju
Liu, Qiang
Chintagunta, Pradeep K.
Journal: Marketing science
Citation: Liu, Hongju et al., Promotion Spillovers: Drug Detailing in Combination Therapy, Marketing science , 36(3), 2017, pp. 382-401
Authors:
Kumar, Nanda
Rajiv, Surendra
Jeuland, Abel
Journal: Marketing science
Citation: Kumar, Nanda et al., Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through, Marketing science , 20(4), 2001, pp. 382-404
Authors:
Terui, Nobuhiko
Dahana, Wirawan Dony
Journal: Marketing science
Citation: Terui, Nobuhiko et Dahana, Wirawan Dony, Estimating Heterogeneous Price Thresholds, Marketing science , 25(4), 2006, pp. 384-391
Authors:
Chintagunta, Pradeep K.
Journal: Marketing science
Citation: K. Chintagunta, Pradeep, Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments, Marketing science , 11(4), 1992, pp. 386-407
Authors:
Frey, John B.
Journal: Marketing science
Citation: B. Frey, John, Commentary on "Marketing Mix Reactions to Entry", Marketing science , 7(4), 1988, pp. 386-387
Authors:
Ransbotham, Sam
Kane, Gerald C.
Lurie, Nicholas H.
Journal: Marketing science
Citation: Ransbotham, Sam et al., Network Characteristics and the Value of Collaborative User-Generated Content, Marketing science , 31(3), 2012, pp. 387-405