Results : 801-825/1166
Authors:
Godes, David
Mayzlin, Dina
Journal: Marketing science
Citation: Godes, David et Mayzlin, Dina, Using Online Conversations to Study Word-of-Mouth Communication, Marketing science , 23(4), 2004, pp. 545-560
Authors:
Chylinski, Mathew B.
Roberts, John H.
Hardie, Bruce G. S.
Journal: Marketing science
Citation: B. Chylinski, Mathew et al., Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects, Marketing science , 31(4), 2012, pp. 549-566
Authors:
Duan, Jason A.
McAlister, Leigh
Sinha, Shameek
Journal: Marketing science
Citation: A. Duan, Jason et al., Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through, Marketing science , 30(3), 2011, pp. 550-561
Authors:
Lilien, Gary L.
Journal: Marketing science
Citation: L. Lilien, Gary, Special Section Introduction: The 2005 ISMS Practice Prize Competition, Marketing science , 26(4), 2007, pp. 550-552
Authors:
van der Lans, Ralf
Van den Bergh, Bram
Dieleman, Evelien
Journal: Marketing science
Citation: Van Der Lans, Ralf et al., Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit, Marketing science , 33(4), 2014, pp. 551-566
Authors:
Tirenni, Giuliano
Labbi, Abderrahim
Berrospi, Cesar
Elisseeff, André
Bhose, Timir
Pauro, Kari
Seppo, Pöyhönen
Journal: Marketing science
Citation: Tirenni, Giuliano et al., Customer Equity and Lifetime Management (CELM) Finnair Case Study, Marketing science , 26(4), 2007, pp. 553-565
Authors:
Bradlow, Eric T.
Journal: Marketing science
Citation: T. Bradlow, Eric, Statement from the Editor Regarding "'Counting Your Customers' One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model", Marketing science , 28(3), 2009, pp. 554-554
Authors:
Yalcin, Taylan
Ofek, Elie
Koenigsberg, Oded
Biyalogorsky, Eyal
Journal: Marketing science
Citation: Yalcin, Taylan et al., Complementary Goods: Creating, Capturing, and Competing for Value, Marketing science , 32(4), 2013, pp. 554-569
Authors:
Jindal, Niket
McAlister, Leigh
Journal: Marketing science
Citation: Jindal, Niket et Mcalister, Leigh, The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk, Marketing science , 34(4), 2015, pp. 555-572
Authors:
Musalem, Andrés
Joshi, Yogesh V.
Journal: Marketing science
Citation: Musalem, Andrés et V. Joshi, Yogesh, How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach, Marketing science , 28(3), 2009, pp. 555-565
Authors:
Bass, Frank M.
Krishnamoorthy, Anand
Prasad, Ashutosh
Sethi, Suresh P.
Journal: Marketing science
Citation: M. Bass, Frank et al., Generic and Brand Advertising Strategies in a Dynamic Duopoly, Marketing science , 24(4), 2005, pp. 556-568
Authors:
Zhang, Jie
Krishnamurthi, Lakshman
Journal: Marketing science
Citation: Zhang, Jie et Krishnamurthi, Lakshman, Customizing Promotions in Online Stores, Marketing science , 23(4), 2004, pp. 561-578
Authors:
Goldenberg, Jacob
Libai, Barak
Muller, Eitan
Stremersch, Stefan
Journal: Marketing science
Citation: Goldenberg, Jacob et al., Database Submission : The Evolving Social Network of Marketing Scholars, Marketing science , 29(3), 2010, pp. 561-567
Authors:
Seiler, Stephan
Pinna, Fabio
Journal: Marketing science
Citation: Seiler, Stephan et Pinna, Fabio, Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants, Marketing science , 36(4), 2017, pp. 565-589
Authors:
Wang, Yanwen
Lewis, Michael
Cryder, Cynthia
Sprigg, Jim
Journal: Marketing science
Citation: Wang, Yanwen et al., Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment, Marketing science , 35(4), 2016, pp. 565-575
Authors:
Winer, Russell S.
Journal: Marketing science
Citation: S. Winer, Russell, Special Section Introduction, Marketing science , 30(4), 2011, pp. 565-567
Authors:
Ailawadi, Kusum L.
Harlam, Bari A.
César, Jacques
Trounce, David
Journal: Marketing science
Citation: L. Ailawadi, Kusum et al., Quantifying and Improving Promotion Effectiveness at CVS, Marketing science , 26(4), 2007, pp. 566-575
The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality
Authors:
Hui, Sam K.
Fader, Peter S.
Bradlow, Eric T.
Journal: Marketing science
Citation: K. Hui, Sam et al., The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality, Marketing science , 28(3), 2009, pp. 566-572
Authors:
Park, Sungho
Gupta, Sachin
Journal: Marketing science
Citation: Park, Sungho et Gupta, Sachin, Handling Endogenous Regressors by Joint Estimation Using Copulas, Marketing science , 31(4), 2012, pp. 567-586
Authors:
Dong, Xiaojing
Janakiraman, Ramkumar
Xie, Ying
Journal: Marketing science
Citation: Dong, Xiaojing et al., The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication, Marketing science , 33(4), 2014, pp. 567-585
Authors:
Foutz, Natasha Zhang
Jank, Wolfgang
Journal: Marketing science
Citation: Foutz, Natasha Zhang et Jank, Wolfgang, Research Note : Prerelease Demand Forecasting for Motion Pictures Using Functional Shape Analysis of Virtual Stock Markets, Marketing science , 29(3), 2010, pp. 568-579
Authors:
Fischer, Marc
Albers, Sönke
Wagner, Nils
Frie, Monika
Journal: Marketing science
Citation: Fischer, Marc et al., Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities, Marketing science , 30(4), 2011, pp. 568-585
Authors:
Syam, Niladri B.
Ruan, Ranran
Hess, James D.
Journal: Marketing science
Citation: B. Syam, Niladri et al., Customized Products: A Competitive Analysis, Marketing science , 24(4), 2005, pp. 569-584
Authors:
Ascarza, Eva
Hardie, Bruce G. S.
Journal: Marketing science
Citation: Ascarza, Eva et S. Hardie, Bruce G., A Joint Model of Usage and Churn in Contractual Settings, Marketing science , 32(4), 2013, pp. 570-590
Authors:
Zhang, Jurui
Liu, Yong
Chen, Yubo
Journal: Marketing science
Citation: Zhang, Jurui et al., Social Learning in Networks of Friends versus Strangers, Marketing science , 34(4), 2015, pp. 573-589