Results : 1051-1075/1166
Authors:
Zeithammer, Robert
Journal: Marketing science
Citation: Zeithammer, Robert, Optimal Selling in Dynamic Auctions: Adaptation versus Commitment, Marketing science , 26(6), 2006, pp. 859-867
Authors:
Zeithammer, Robert
Journal: Marketing science
Citation: Zeithammer, Robert, Optimal Selling in Dynamic Auctions: Adaptation versus Commitment, Marketing science , 26(6), 2007, pp. 859-867
Authors:
Yoganarasimhan, Hema
Journal: Marketing science
Citation: Yoganarasimhan, Hema, The Value of Reputation in an Online Freelance Marketplace, Marketing science , 32(6), 2013, pp. 860-891
Authors:
Yao, Song
Mela, Carl F.
Journal: Marketing science
Citation: Yao, Song et F. Mela, Carl, Online Auction Demand, Marketing science , 27(5), 2008, pp. 861-885
Authors:
Tirunillai, Seshadri
Tellis, Gerard J.
Journal: Marketing science
Citation: Tirunillai, Seshadri et J. Tellis, Gerard, Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control, Marketing science , 36(6), 2017, pp. 862-878
Authors:
Handel, Benjamin R.
Misra, Kanishka
Journal: Marketing science
Citation: R. Handel, Benjamin et Misra, Kanishka, Robust New Product Pricing, Marketing science , 34(6), 2015, pp. 864-881
Authors:
Jerath, Kinshuk
Fader, Peter S.
Hardie, Bruce G. S.
Journal: Marketing science
Citation: Jerath, Kinshuk et al., New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model, Marketing science , 30(5), 2011, pp. 866-880
Authors:
Won, Eugene J. S.
Journal: Marketing science
Citation: S. Won, Eugene J., A Theoretical Investigation of the Effects of Similarity on Brand Choice Using the Elimination-by-Tree Model, Marketing science , 26(6), 2006, pp. 868-875
Authors:
Won, Eugene J. S.
Journal: Marketing science
Citation: S. Won, Eugene J., A Theoretical Investigation of the Effects of Similarity on Brand Choice Using the Elimination-by-Tree Model, Marketing science , 26(6), 2007, pp. 868-875
Authors:
Orhun, A. Yesim
Journal: Marketing science
Citation: Orhun, A. Yesim, Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent Preferences, Marketing science , 28(5), 2009, pp. 868-886
Authors:
Chu, Junhong
Manchanda, Puneet
Journal: Marketing science
Citation: Chu, Junhong et Manchanda, Puneet, Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms, Marketing science , 35(6), 2016, pp. 870-893
Authors:
Desai, Preyas S.
Deighton, John
Rizley, Ross
Keane, Susan
Journal: Marketing science
Citation: S. Desai, Preyas et al., Editorial: Introducing Marketing Science Institute Research Priorities to "Marketing Science", Marketing science , 31(6), 2012, pp. 873-877
Authors:
McAlister, Leigh
Journal: Marketing science
Citation: Mcalister, Leigh, Comment: Cross-Brand Pass-Through: Fact or Artifact?, Marketing science , 26(6), 2006, pp. 876-898
Authors:
McAlister, Leigh
Journal: Marketing science
Citation: Mcalister, Leigh, Comment: Cross-Brand Pass-Through: Fact or Artifact?, Marketing science , 26(6), 2007, pp. 876-898
Authors:
Stüttgen, Peter
Boatwright, Peter
Monroe, Robert T.
Journal: Marketing science
Citation: Stüttgen, Peter et al., A Satisficing Choice Model, Marketing science , 31(6), 2012, pp. 878-899
Authors:
Chesnes, Matthew
Dai, Weijia (Daisy)
Jin, Ginger Zhe
Journal: Marketing science
Citation: Chesnes, Matthew et al., Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response, Marketing science , 36(6), 2017, pp. 879-907
Authors:
Liu, Ying
Ram, Sudha
Lusch, Robert F.
Brusco, Michael
Journal: Marketing science
Citation: Liu, Ying et al., Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation, Marketing science , 29(5), 2010, pp. 880-894
Authors:
Braun, Michael
Schweidel, David A.
Journal: Marketing science
Citation: Braun, Michael et A. Schweidel, David, Modeling Customer Lifetimes with Multiple Causes of Churn, Marketing science , 30(5), 2011, pp. 881-902
Authors:
Shin, Woochoel
Journal: Marketing science
Citation: Shin, Woochoel, Keyword Search Advertising and Limited Budgets, Marketing science , 34(6), 2015, pp. 882-896
Authors:
Grewal, Rajdeep
Chandrashekaran, Murali
Dwyer, F. Robert
Journal: Marketing science
Citation: Grewal, Rajdeep et al., Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance, Marketing science , 27(5), 2008, pp. 886-902
Authors:
Xia, Nan
Rajagopalan, S.
Journal: Marketing science
Citation: Xia, Nan et S. Rajagopalan,, Standard vs. Custom Products: Variety, Lead Time, and Price Competition, Marketing science , 28(5), 2009, pp. 887-900
Authors:
Wilbur, Kenneth C.
Xu, Linli
Kempe, David
Journal: Marketing science
Citation: C. Wilbur, Kenneth et al., Correcting Audience Externalities in Television Advertising, Marketing science , 32(6), 2013, pp. 892-912
Authors:
Park, Chang Hee
Park, Young-Hoon
Journal: Marketing science
Citation: Park, Chang Hee et Park, Young-hoon, Investigating Purchase Conversion by Uncovering Online Visit Patterns, Marketing science , 35(6), 2016, pp. 894-914
Authors:
Dotson, Jeffrey P.
Allenby, Greg M.
Journal: Marketing science
Citation: P. Dotson, Jeffrey et M. Allenby, Greg, Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance, Marketing science , 29(5), 2010, pp. 895-908
Authors:
Lu, Shijie
Zhu, Yi
Dukes, Anthony
Journal: Marketing science
Citation: Lu, Shijie et al., Position Auctions with Budget Constraints: Implications for Advertisers and Publishers, Marketing science , 34(6), 2015, pp. 897-905