Results : 176-200/1166
Authors:
Janssen, Maarten C. W.
Non, Marielle C.
Journal: Marketing science
Citation: W. Janssen, Maarten C. et C. Non, Marielle, Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy, Marketing science , 28(1), 2009, pp. 87-98
Authors:
Hauser, John R.
Shugan, Steven M.
Journal: Marketing science
Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 27(1), 2008, pp. 88-110
Authors:
Hauser, John R.
Shugan, Steven M.
Journal: Marketing science
Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 27(1), 2006, pp. 88-110
Authors:
Boulding, William
Journal: Marketing science
Citation: Boulding, William, Commentary: Unobservable Effects and Business Performance: Do Fixed Effects Matter?, Marketing science , 9(1), 1990, pp. 88-91
Authors:
Stremersch, Stefan
Landsman, Vardit
Venkataraman, Sriram
Journal: Marketing science
Citation: Stremersch, Stefan et al., The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space, Marketing science , 32(1), 2013, pp. 89-110
Authors:
Mahajan, Vijay
Muller, Eitan
Journal: Marketing science
Citation: Mahajan, Vijay et Muller, Eitan, Advertising Pulsing Policies for Generating Awareness for New Products, Marketing science , 5(2), 1986, pp. 89-106
Authors:
Chae, Inyoung
Stephen, Andrew T.
Bart, Yakov
Yao, Dai
Journal: Marketing science
Citation: Chae, Inyoung et al., Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns, Marketing science , 36(1), 2017, pp. 89-104
Authors:
Arya, Anil
Mittendorf, Brian
Journal: Marketing science
Citation: Arya, Anil et Mittendorf, Brian, Benefits of Channel Discord in the Sale of Durable Goods, Marketing science , 25(1), 2006, pp. 91-96
Authors:
Currim, Imran S.
Schneider, Linda G.
Journal: Marketing science
Citation: S. Currim, Imran et G. Schneider, Linda, A Taxonomy of Consumer Purchase Strategies in a Promotion Intensive Environment, Marketing science , 10(2), 1991, pp. 91-110
Authors:
Jacobson, Robert
Journal: Marketing science
Citation: Jacobson, Robert, Reply: Unobservable Effects and Business Performance: Reply to the Comments of Boulding and Buzzell, Marketing science , 9(1), 1990, pp. 92-95
Authors:
Shachar, Ron
Erdem, Tülin
Cutright, Keisha M.
Fitzsimons, Gavan J.
Journal: Marketing science
Citation: Shachar, Ron et al., Brands: The Opiate of the Nonreligious Masses?, Marketing science , 30(1), 2011, pp. 92-110
Authors:
Meyer, Robert J.
Journal: Marketing science
Citation: J. Meyer, Robert, A Descriptive Model of Consumer Information Search Behavior, Marketing science , 1(1), 1982, pp. 93-121
Authors:
Desai, Preyas S.
Purohit, Devavrat
Zhou, Bo
Journal: Marketing science
Citation: S. Desai, Preyas et al., The Strategic Role of Exchange Promotions, Marketing science , 35(1), 2016, pp. 93-112
Authors:
Buchanan, Bruce S.
Morrison, Donald G.
Journal: Marketing science
Citation: S. Buchanan, Bruce et G. Morrison, Donald, Measuring Simple Preferences: An Approach to Blind, Forced Choice Product Testing, Marketing science , 4(2), 2001, pp. 93-109
Authors:
Buchanan, Bruce S.
Morrison, Donald G.
Journal: Marketing science
Citation: S. Buchanan, Bruce et G. Morrison, Donald, Measuring Simple Preferences: An Approach to Blind, Forced Choice Product Testing, Marketing science , 4(2), 1985, pp. 93-109
Authors:
Gangwar, Manish
Kumar, Nanda
Rao, Ram C.
Journal: Marketing science
Citation: Gangwar, Manish et al., Consumer Stockpiling and Competitive Promotional Strategies, Marketing science , 33(1), 2014, pp. 94-113
Authors:
Dukes, Anthony
Liu, Yunchuan
Journal: Marketing science
Citation: Dukes, Anthony et Liu, Yunchuan, In-Store Media and Distribution Channel Coordination, Marketing science , 29(1), 2010, pp. 94-107
Authors:
Finn, Adam
Journal: Marketing science
Citation: Finn, Adam, Recall, Recognition and the Measurement of Memory for Print Advertisements: A Reassessment, Marketing science , 11(1), 1992, pp. 95-100
Authors:
Allenby, Greg M.
Shively, Thomas S.
Yang, Sha
Garratt, Mark J.
Journal: Marketing science
Citation: M. Allenby, Greg et al., A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts, Marketing science , 23(1), 2004, pp. 95-108
Authors:
Bagozzi, Richard P.
Silk, Alvin J.
Journal: Marketing science
Citation: P. Bagozzi, Richard et J. Silk, Alvin, Recall, Recognition, and the Measurement of Memory for Print Advertisements, Marketing science , 2(2), 1983, pp. 95-134
Authors:
Chintagunta, Pradeep K.
Chu, Junhong
Cebollada, Javier
Journal: Marketing science
Citation: K. Chintagunta, Pradeep et al., Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice, Marketing science , 31(1), 2012, pp. 96-114
Authors:
Sudhir, K.
Chintagunta, Pradeep K.
Kadiyali, Vrinda
Journal: Marketing science
Citation: K. Sudhir, et al., Time-Varying Competition, Marketing science , 24(1), 2005, pp. 96-109
Authors:
Liu, Yunchuan
Zhang, Z. John
Journal: Marketing science
Citation: Liu, Yunchuan et Zhang, Z. John, The Benefits of Personalized Pricing in a Channel, Marketing science , 25(1), 2006, pp. 97-105
Authors:
Talukdar, Debabrata
Sudhir, K.
Ainslie, Andrew
Journal: Marketing science
Citation: Talukdar, Debabrata et al., Investigating New Product Diffusion across Products and Countries, Marketing science , 21(1), 2002, pp. 97-114
Authors:
Rubera, Gaia
Journal: Marketing science
Citation: Rubera, Gaia, Design Innovativeness and Product Sales' Evolution, Marketing science , 34(1), 2015, pp. 98-115