Citation: K. Baker, THE UTILITY TO MARKET-RESEARCH OF THE CLASSIFICATION OF RESIDENTIAL NEIGHBORHOODS, Journal of the Market Research Society, 39(1), 1997, pp. 53-54
Citation: K. Baker et al., THE UTILITY TO MARKET-RESEARCH OF THE CLASSIFICATION OF RESIDENTIAL NEIGHBORHOODS (REPRINTED FROM PROCEEDINGS OF THE MARKET-RESEARCH-SOCIETY-CONFERENCE 1979), Journal of the Market Research Society, 39(1), 1997, pp. 55-66
Citation: M. Collins, INTERVIEWER VARIABILITY - A REVIEW OF THE PROBLEM (REPRINTED FROM JOURNAL-OF-THE-MARKET-RESEARCH-SOCIETY, VOL 22, 1980), Journal of the Market Research Society, 39(1), 1997, pp. 69-84
Citation: C. Blamires, PRICING RESEARCH TECHNIQUES - A REVIEW AND A NEW APPROACH (REPRINTED FROM JOURNAL-OF-THE-MARKET-RESEARCH-SOCIETY, VOL 23, 1981), Journal of the Market Research Society, 39(1), 1997, pp. 87-107
Citation: W. Gordon et C. Ryan, HOW DO CONSUMERS FEEL ADVERTISING WORKS (REPRINTED FROM PROCEEDINGS OF THE MARKET-RESEARCH-SOCIETY-CONFERENCE 1983), Journal of the Market Research Society, 39(1), 1997, pp. 111-123
Citation: J. Mortonwilliams et W. Sykes, THE USE OF INTERACTION CODING AND FOLLOW-UP INTERVIEWS TO INVESTIGATECOMPREHENSION OF SURVEY QUESTIONS, Journal of the Market Research Society, 39(1), 1997, pp. 125-126
Citation: J. Mortonwilliams et W. Sykes, THE USE OF INTERACTION CODING AND FOLLOW-UP INTERVIEWS TO INVESTIGATECOMPREHENSION OF SURVEY QUESTIONS (REPRINTED FROM JOURNAL-OF-THE-MARKET-RESEARCH-SOCIETY, VOL 26, 1984), Journal of the Market Research Society, 39(1), 1997, pp. 127-143
Citation: W. Schlackman, A DISCUSSION OF THE USE OF SENSITIVITY PANELS IN MARKET-RESEARCH, Journal of the Market Research Society, 39(1), 1997, pp. 145-145
Citation: W. Schlackman, A DISCUSSION OF THE USE OF SENSITIVITY PANELS IN MARKET-RESEARCH - THE USE OF TRAINED RESPONDENTS IN QUALITATIVE STUDIES (REPRINTED FROM PROCEEDING OF THE MARKET-RESEARCH-SOCIETY-CONFERENCE 1984), Journal of the Market Research Society, 39(1), 1997, pp. 146-161
Citation: T. Bowles et B. Blyth, HOW DO YOU LIKE YOUR DATA - RAW, AL DENTE OR STEWED (REPRINTED FROM PROCEEDINGS OF THE MARKET-RESEARCH-SOCIETY-CONFERENCE 1985), Journal of the Market Research Society, 39(1), 1997, pp. 165-174
Citation: S. Orton et J. Samuels, WHAT WE HAVE LEARNED FROM RESEARCHING AIDS (REPRINTED FROM JOURNAL-OF-THE-MARKET-RESEARCH-SOCIETY, VOL 30, 1988), Journal of the Market Research Society, 39(1), 1997, pp. 177-200
Citation: M. Johnson, THE APPLICATION OF GEODEMOGRAPHICS TO RETAILING - MEETING THE NEEDS OF THE CATCHMENT, Journal of the Market Research Society, 39(1), 1997, pp. 201-202
Citation: M. Johnson, THE APPLICATION OF GEODEMOGRAPHICS TO RETAILING - MEETING THE NEEDS OF THE CATCHMENT (REPRINTED FROM JOURNAL-OF-THE-MARKET-RESEARCH-SOCIETY, VOL 31, 1989), Journal of the Market Research Society, 39(1), 1997, pp. 203-224
Citation: K. Baker et al., DELTA FUSION - AN APPRAISAL AND EXPERIMENTED EVALUATION (REPRINTED FROM PROCEEDINGS OF THE MARKET-RESEARCH-SOCIETY-CONFERENCE MARCH 1989), Journal of the Market Research Society, 39(1), 1997, pp. 227-271
Citation: D. Smith, SMALL IS BEAUTIFUL BUT DIFFICULT - TOWARDS COST-EFFECTIVE RESEARCH FOR SMALL BUSINESSES, Journal of the Market Research Society, 39(1), 1997, pp. 273-274
Citation: D. Smith, SMALL IS BEAUTIFUL, BUT DIFFICULT TOWARDS COST-EFFECTIVE RESEARCH FORSMALL BUSINESSES (REPRINTED FROM JOURNAL-OF-THE-MARKET-RESEARCH-SOCIETY, VOL 32, 1990), Journal of the Market Research Society, 39(1), 1997, pp. 275-291