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Results: 76-100/284
Authors:
Monroe, KB
Citation: Kb. Monroe, Some lessons learned from FTC v. Staples, J PUBL POL, 18(1), 1999, pp. 22-24
Authors:
Blair, RD
Lafontaine, F
Citation: Rd. Blair et F. Lafontaine, Will Khan foster or hinder franchising? An economic analysis of maximum resale price maintenance, J PUBL POL, 18(1), 1999, pp. 25-36
Authors:
Sinha, I
Chandran, R
Srinivasan, SS
Citation: I. Sinha et al., Consumer evaluations of price and promotional restrictions - A public policy perspective, J PUBL POL, 18(1), 1999, pp. 37-51
Authors:
Biswas, A
Pullig, C
Krishnan, BC
Burton, S
Citation: A. Biswas et al., Consumer evaluation of reference price advertisements: Effects of other brands' prices and semantic cues, J PUBL POL, 18(1), 1999, pp. 52-65
Authors:
Lee, J
Hogarth, JM
Citation: J. Lee et Jm. Hogarth, The price of money: Consumers' understanding of APRs and contract interestrates, J PUBL POL, 18(1), 1999, pp. 66-76
Authors:
MacKinnon, DP
Williams-Avery, RM
Wilcox, KL
Fenaughty, AM
Citation: Dp. Mackinnon et al., Effects of the Arizona alcohol warning poster, J PUBL POL, 18(1), 1999, pp. 77-88
Authors:
Roe, B
Levy, AS
Derby, BM
Citation: B. Roe et al., The impact of health claims on consumer search and product evaluation outcomes: Results from FDA experimental data, J PUBL POL, 18(1), 1999, pp. 89-105
Authors:
Mitra, A
Hastak, M
Ford, GT
Ringold, DJ
Citation: A. Mitra et al., Can the educationally disadvantaged interpret the FDA-mandated nutrition facts panel in the presence of an implied health claim?, J PUBL POL, 18(1), 1999, pp. 106-117
Toward a fair and just marketplace for all consumers: The responsibilitiesof marketing professionals
Authors:
Karpatkin, RH
Citation: Rh. Karpatkin, Toward a fair and just marketplace for all consumers: The responsibilitiesof marketing professionals, J PUBL POL, 18(1), 1999, pp. 118-122
Authors:
Pappalardo, JK
Citation: Jk. Pappalardo, The role of consumer research and consumer advocacy in defining and promoting the consumer interest, J PUBL POL, 18(1), 1999, pp. 123-124
Authors:
Laczniak, GR
Citation: Gr. Laczniak, Distributive justice, catholic social teaching, and the moral responsibility of marketers, J PUBL POL, 18(1), 1999, pp. 125-129
Authors:
Carsky, ML
Citation: Ml. Carsky, Encyclopedia of the consumer movement, J PUBL POL, 18(1), 1999, pp. 130-132
Authors:
Eighmey, J
Citation: J. Eighmey, The great American blowup: Puffery in advertising and selling, J PUBL POL, 18(1), 1999, pp. 132-132
Authors:
ANDREWS JC
Citation: Jc. Andrews, WARNINGS AND DISCLOSURES - SPECIAL EDITORS NOTE, Journal of public policy & marketing, 17(1), 1998, pp. 1-2
Authors:
HILL RP
RAMP DL
SILVER L
Citation: Rp. Hill et al., THE RENT-TO-OWN INDUSTRY AND PRICING DISCLOSURE TACTICS, Journal of public policy & marketing, 17(1), 1998, pp. 3-10
DISCLOSURE OF ODDS INFORMATION - AN EXPERIMENTAL INVESTIGATION OF ODDS FORMAT AND NUMERIC COMPLEXITY
Authors:
SPROTT DE
HARDESTY DM
MIYAZAKI AD
Citation: De. Sprott et al., DISCLOSURE OF ODDS INFORMATION - AN EXPERIMENTAL INVESTIGATION OF ODDS FORMAT AND NUMERIC COMPLEXITY, Journal of public policy & marketing, 17(1), 1998, pp. 11-23
Authors:
MURRAY NM
MANRAI LA
MANRAI AK
Citation: Nm. Murray et al., HOW SUPER ARE VIDEO SUPERS - A TEST OF COMMUNICATION EFFICACY, Journal of public policy & marketing, 17(1), 1998, pp. 24-34
Authors:
GARRETSON JA
BURTON S
Citation: Ja. Garretson et S. Burton, ALCOHOLIC BEVERAGE SALES PROMOTION - AN INITIAL INVESTIGATION OF THE ROLE OF WARNING MESSAGES AND BRAND CHARACTERS AMONG CONSUMERS OVER ANDUNDER THE LEGAL DRINKING AGE, Journal of public policy & marketing, 17(1), 1998, pp. 35-47
Authors:
SLATER MD
KARAN D
ROUNER D
MURPHY K
BEAUVAIS F
Citation: Md. Slater et al., DEVELOPING AND ASSESSING ALCOHOL WARNING CONTENT - RESPONSES TO QUANTITATIVE INFORMATION AND BEHAVIORAL RECOMMENDATIONS IN WARNINGS WITH TELEVISION BEER ADVERTISEMENTS, Journal of public policy & marketing, 17(1), 1998, pp. 48-60
Authors:
HANKIN JR
SLOAN JJ
SOKOL RJ
Citation: Jr. Hankin et al., THE MODEST IMPACT OF THE ALCOHOL BEVERAGE WARNING LABEL ON DRINKING DURING PREGNANCY AMONG A SAMPLE OF AFRICAN-AMERICAN WOMEN, Journal of public policy & marketing, 17(1), 1998, pp. 61-69
Authors:
ELLEN PS
BONE PF
STUART EW
Citation: Ps. Ellen et al., HOW WELL DO YOUNG-PEOPLE FOLLOW THE LABEL - AN INVESTIGATION OF 4 CLASSES OF OVER-THE-COUNTER DRUGS, Journal of public policy & marketing, 17(1), 1998, pp. 70-85
Authors:
MORRIS LA
LECHTER K
WEINTRAUB M
BOWEN D
Citation: La. Morris et al., COMPREHENSION TESTING FOR OTC DRUG LABELS - GOALS, METHODS, TARGET POPULATION, AND TESTING ENVIRONMENT, Journal of public policy & marketing, 17(1), 1998, pp. 86-96
Authors:
JACOBY J
MORRIN M
Citation: J. Jacoby et M. Morrin, NOT MANUFACTURED OR AUTHORIZED BY.. - RECENT FEDERAL CASES INVOLVING TRADEMARK DISCLAIMERS, Journal of public policy & marketing, 17(1), 1998, pp. 97-107
Authors:
HOTCHKISS C
Citation: C. Hotchkiss, THE SLEEPING DOG STIRS - NEW SIGNS OF LIFE IN EFFORTS TO END CORRUPTION IN INTERNATIONAL-BUSINESS, Journal of public policy & marketing, 17(1), 1998, pp. 108-115
Authors:
COOK DL
Citation: Dl. Cook, EARTHQUAKES AND AFTERSHOCKS - IMPLICATIONS FOR MARKETERS AND ADVERTISERS IN RENO V. ACLU AND THE LITIGATION OF THE COMMUNICATIONS DECENCY ACT, Journal of public policy & marketing, 17(1), 1998, pp. 116-123