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Citation: C. Droge et R. Calantone, NEW PRODUCT STRATEGY, STRUCTURE, AND PERFORMANCE IN 2 ENVIRONMENTS, Industrial marketing management, 25(6), 1996, pp. 555-566

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Citation: Mm. Montoyaweiss et R. Calantone, DETERMINANTS OF NEW PRODUCT PERFORMANCE - A REVIEW AND METAANALYSIS, The Journal of product innovation management, 11(5), 1994, pp. 397-417

Authors: MONTOYAWEISS MM CALANTONE R

Citation: Mm. Montoyaweiss et R. Calantone, DETERMINANTS OF NEW PRODUCT PERFORMANCE - A REVIEW AND METAANALYSIS, The Journal of product innovation management, 11(5), 1994, pp. 397-417