AAAAAA

   
Results: 1-3 |
Results: 3
GUIDELINES FOR SELECTING OR MODIFYING LOGOS
Authors: HENDERSON PW COTE JA
Citation: Pw. Henderson et Ja. Cote, GUIDELINES FOR SELECTING OR MODIFYING LOGOS, Journal of marketing, 62(2), 1998, pp. 14-30
IMPROVING THE STORE ENVIRONMENT - DO OLFACTORY CUES AFFECT EVALUATIONS AND BEHAVIORS
Authors: SPANGENBERG ER CROWLEY AE HENDERSON PW
Citation: Er. Spangenberg et al., IMPROVING THE STORE ENVIRONMENT - DO OLFACTORY CUES AFFECT EVALUATIONS AND BEHAVIORS, Journal of marketing, 60(2), 1996, pp. 67-80
A RELATIVELY UNBIASED MEASURE OF DISCRIMINATION ABILITY IN PRODUCT DESIGN - AN ADDENDUM TO BUCHANAN AND HENDERSON (1992)
Authors: HENDERSON PW BUCHANAN B
Citation: Pw. Henderson et B. Buchanan, A RELATIVELY UNBIASED MEASURE OF DISCRIMINATION ABILITY IN PRODUCT DESIGN - AN ADDENDUM TO BUCHANAN AND HENDERSON (1992), Marketing science, 14(2), 1995, pp. 250-252
Risultati: 1-3 |