Citation: Gtm. Hult et Dj. Ketchen, Does market orientation matter?: A test of the relationship between positional advantage and performance, STRAT MANAG, 22(9), 2001, pp. 899-906
Citation: Gtm. Hult et al., Valued product attributes in an emerging market: A comparison between French and Malaysian consumers, J WORLD BUS, 35(2), 2000, pp. 206-220
Citation: Jj. Cronin et al., Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments, J RETAILING, 76(2), 2000, pp. 193-218
Citation: Bd. Keillor et Gtm. Hult, A five-country study of national identity - Implications for internationalmarketing research and practice, INT MARK RE, 16(1), 1999, pp. 65-82