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Results: 13
BRIEFINGS FROM THE EDITORS
Authors:
MARUCA RF
Citation:
Rf. Maruca, BRIEFINGS FROM THE EDITORS, Harvard business review, 76(1), 1998, pp. 10-11
WORKPLACE EQUITY - SAYS WHO
Authors:
MARUCA RF
Citation:
Rf. Maruca, WORKPLACE EQUITY - SAYS WHO, Harvard business review, 75(6), 1997, pp. 15-17
MARKETING - DO PMGS WORK
Authors:
MARUCA RF
Citation:
Rf. Maruca, MARKETING - DO PMGS WORK, Harvard business review, 75(4), 1997, pp. 11-12
LOOK FOR MARKETING SYNERGIES
Authors:
MARUCA RF
Citation:
Rf. Maruca, LOOK FOR MARKETING SYNERGIES, Harvard business review, 74(6), 1996, pp. 10-11
THE COST OF CAPITAL - WHATS THE BEST ESTIMATE
Authors:
MARUCA RF
Citation:
Rf. Maruca, THE COST OF CAPITAL - WHATS THE BEST ESTIMATE, Harvard business review, 74(5), 1996, pp. 9-10
LOOKING FOR BETTER PRODUCTIVITY - TRY THE 3 RS
Authors:
MARUCA RF
Citation:
Rf. Maruca, LOOKING FOR BETTER PRODUCTIVITY - TRY THE 3 RS, Harvard business review, 74(4), 1996, pp. 9-10
HOW DO YOU GROW A PREMIUM BRAND
Authors:
MARUCA RF
Citation:
Rf. Maruca, HOW DO YOU GROW A PREMIUM BRAND, Harvard business review, 73(2), 1995, pp. 22
ADVERTISING AND SALES - THE IMPORTANCE OF SHORT-TERM RESULTS
Authors:
MARUCA RF
Citation:
Rf. Maruca, ADVERTISING AND SALES - THE IMPORTANCE OF SHORT-TERM RESULTS, Harvard business review, 73(1), 1995, pp. 11-12
CAN THIS BRAND BE SAVED
Authors:
MARUCA RF
Citation:
Rf. Maruca, CAN THIS BRAND BE SAVED, Harvard business review, 72(5), 1994, pp. 20-23
THE RIGHT WAY TO GO GLOBAL - AN INTERVIEW WITH WHIRLPOOL CEO WHITWAM,DAVID
Authors:
MARUCA RF WHITWAM D
Citation:
Rf. Maruca et D. Whitwam, THE RIGHT WAY TO GO GLOBAL - AN INTERVIEW WITH WHIRLPOOL CEO WHITWAM,DAVID, Harvard business review, 72(2), 1994, pp. 134-145
MANUFACTURING FLEXIBILITY - PRACTICE MAKES PERFECT
Authors:
MARUCA RF
Citation:
Rf. Maruca, MANUFACTURING FLEXIBILITY - PRACTICE MAKES PERFECT, Harvard business review, 71(6), 1993, pp. 10-10
WHEN NEW PRODUCTS AND CUSTOMER LOYALTY COLLIDE
Authors:
MARUCA RF HALLIDAY AL
Citation:
Rf. Maruca et Al. Halliday, WHEN NEW PRODUCTS AND CUSTOMER LOYALTY COLLIDE, Harvard business review, 71(6), 1993, pp. 22
VENTURE CAPITAL
Authors:
MARUCA RF
Citation:
Rf. Maruca, VENTURE CAPITAL, Harvard business review, 71(4), 1993, pp. 8-9
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