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Results: 4

Authors: SPOTTS HE WEINBERGER MG PARSONS AL
Citation: He. Spotts et al., ASSESSING THE USE AND IMPACT OF HUMOR ON ADVERTISING EFFECTIVENESS - A CONTINGENCY APPROACH, Journal of advertising, 26(3), 1997, pp. 17-32

Authors: CHURCH IJ PARSONS AL
Citation: Ij. Church et Al. Parsons, MODIFIED ATMOSPHERE PACKAGING TECHNOLOGY - A REVIEW, Journal of the Science of Food and Agriculture, 67(2), 1995, pp. 143-152

Authors: WEINBERGER MG SPOTTS H CAMPBELL L PARSONS AL
Citation: Mg. Weinberger et al., THE USE AND EFFECT OF HUMOR IN DIFFERENT ADVERTISING MEDIA, Journal of advertising research, 35(3), 1995, pp. 44-56

Authors: CHURCH IJ PARSONS AL
Citation: Ij. Church et Al. Parsons, SOUS-VIDE COOK-CHILL TECHNOLOGY, International journal of food science & technology, 28(6), 1993, pp. 563-574
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