string(237) "select * FROM articoli_opac WHERE fonte <> 'ISI' AND fonte='ACNP' AND fasc_anno_pubbl='2006' AND fasc_issn='07322399' order by level desc, fasc_key desc, NULLIF(regexp_replace(pagina_ini, E'\\D', '', 'g'), '')::int asc offset 0 limit 25" ACNP - Italian Periodicals Catalogue
Results: 1-25 | 26-50 | 51-75 | 76-94    

Articles table of contents

Results : 1-25/94
Editorial: Are Consumers Rational? Experimental Evidence?
Authors: Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Are Consumers Rational? Experimental Evidence?, Marketing science , 25(1), 2006, pp. 1-7
Editorial: Editor-in-Chief Search Committee Report: The Digital Future Is Now
Authors: Rangaswamy, Arvind Cochran, James J. Erdem, Tülin Hauser, John R. Meyer, Robert J.
Journal: Marketing science
Citation: Rangaswamy, Arvind et al., Editorial: Editor-in-Chief Search Committee Report: The Digital Future Is Now, Marketing science , 27(1), 2006, pp. 1-3
Editorial: Enticing and Publishing the Home Run Paper
Authors: Bradlow, Eric T.
Journal: Marketing science
Citation: T. Bradlow, Eric, Editorial: Enticing and Publishing the Home Run Paper, Marketing science , 27(1), 2006, pp. 4-6
Editorial: Database Submissions
Authors: Shugan, Steven M. Bradlow, Eric T.
Journal: Marketing science
Citation: M. Shugan, Steven et T. Bradlow, Eric, Editorial: Database Submissions, Marketing science , 27(1), 2006, pp. 7-8
Setting Quality Expectations When Entering a Market: What Should the Promise Be?
Authors: Kopalle, Praveen K. Lehmann, Donal R.
Journal: Marketing science
Citation: K. Kopalle, Praveen et R. Lehmann, Donal, Setting Quality Expectations When Entering a Market: What Should the Promise Be?, Marketing science , 25(1), 2006, pp. 8-24
Editorial: Introduction to the Special Classics Issue
Authors: Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Introduction to the Special Classics Issue, Marketing science , 27(1), 2006, pp. 9-11
Mental Accounting and Consumer Choice: Anatomy of a Failure
Authors: Thaler, Richard H.
Journal: Marketing science
Citation: H. Thaler, Richard, Mental Accounting and Consumer Choice: Anatomy of a Failure, Marketing science , 27(1), 2006, pp. 12-14
Mental Accounting and Consumer Choice
Authors: Thaler, Richard H.
Journal: Marketing science
Citation: H. Thaler, Richard, Mental Accounting and Consumer Choice, Marketing science , 27(1), 2006, pp. 15-25
An Empirical Model of Optimal Dynamic Product Launch and Exit under Demand Uncertainty
Authors: Hitsch, Günter J.
Journal: Marketing science
Citation: J. Hitsch, Günter, An Empirical Model of Optimal Dynamic Product Launch and Exit under Demand Uncertainty, Marketing science , 25(1), 2006, pp. 25-50
A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective
Authors: Guadagni, Peter M. Little, John D. C.
Journal: Marketing science
Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective, Marketing science , 27(1), 2006, pp. 26-28
A Logit Model of Brand Choice Calibrated on Scanner Data
Authors: Guadagni, Peter M. Little, John D. C.
Journal: Marketing science
Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data, Marketing science , 27(1), 2006, pp. 29-48
Managing Channel Profits
Authors: Jeuland, Abel P. Shugan, Steven M.
Journal: Marketing science
Citation: P. Jeuland, Abel et M. Shugan, Steven, Managing Channel Profits, Marketing science , 27(1), 2006, pp. 49-51
An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions
Authors: Lewis, Michael Singh, Vishal Fay, Scott
Journal: Marketing science
Citation: Lewis, Michael et al., An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions, Marketing science , 25(1), 2006, pp. 51-64
Managing Channel Profits
Authors: Jeuland, Abel P. Shugan, Steven M.
Journal: Marketing science
Citation: P. Jeuland, Abel et M. Shugan, Steven, Managing Channel Profits, Marketing science , 27(1), 2006, pp. 52-69
How to Compute Optimal Catalog Mailing Decisions
Authors: Gönül, Füsun F. Hofstede, Frenkel Ter
Journal: Marketing science
Citation: F. Gönül, Füsun et Hofstede, Frenkel Ter, How to Compute Optimal Catalog Mailing Decisions, Marketing science , 25(1), 2006, pp. 65-74
Understanding Store-Brand Purchase Behavior across Categories
Authors: Hansen, Karsten Singh, Vishal Chintagunta, Pradeep
Journal: Marketing science
Citation: Hansen, Karsten et al., Understanding Store-Brand Purchase Behavior across Categories, Marketing science , 25(1), 2006, pp. 75-90
The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis
Authors: Anderson, Erin
Journal: Marketing science
Citation: Anderson, Erin, The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis, Marketing science , 27(1), 2006, pp. 79-84
Defensive Marketing Strategies
Authors: Hauser, John R. Shugan, Steven M.
Journal: Marketing science
Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 27(1), 2006, pp. 85-87
Defensive Marketing Strategies
Authors: Hauser, John R. Shugan, Steven M.
Journal: Marketing science
Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 27(1), 2006, pp. 88-110
Benefits of Channel Discord in the Sale of Durable Goods
Authors: Arya, Anil Mittendorf, Brian
Journal: Marketing science
Citation: Arya, Anil et Mittendorf, Brian, Benefits of Channel Discord in the Sale of Durable Goods, Marketing science , 25(1), 2006, pp. 91-96
The Benefits of Personalized Pricing in a Channel
Authors: Liu, Yunchuan Zhang, Z. John
Journal: Marketing science
Citation: Liu, Yunchuan et Zhang, Z. John, The Benefits of Personalized Pricing in a Channel, Marketing science , 25(1), 2006, pp. 97-105
Editorial: Save Research: Abandon the Case Method of Teaching
Authors: Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Save Research: Abandon the Case Method of Teaching, Marketing science , 25(2), 2006, pp. 109-115
An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later
Authors: Staelin, Richard
Journal: Marketing science
Citation: Staelin, Richard, An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later, Marketing science , 27(1), 2006, pp. 111-114
An Industry Equilibrium Analysis of Downstream Vertical Integration
Authors: McGuire, Timothy W. Staelin, Richard
Journal: Marketing science
Citation: W. Mcguire, Timothy et Staelin, Richard, An Industry Equilibrium Analysis of Downstream Vertical Integration, Marketing science , 27(1), 2006, pp. 115-130
Consumption Flexibility, Product Configuration, and Market Competition
Authors: Guo, Liang
Journal: Marketing science
Citation: Guo, Liang, Consumption Flexibility, Product Configuration, and Market Competition, Marketing science , 25(2), 2006, pp. 116-130
Results: 1-25 | 26-50 | 51-75 | 76-94