ITA
ENG

Results: 1-25 | 26-50 | 51-75 | 76-77

Articles table of contents

Results : 1-25/77

Modeling Multivariate Distributions Using Copulas: Applications in Marketing

Authors: Danaher, Peter J. Smith, Michael S.

Journal: Marketing science

Citation: J. Danaher, Peter et S. Smith, Michael, Modeling Multivariate Distributions Using Copulas: Applications in Marketing, Marketing science , 30(1), 2011, pp. 4-21

A Latent Variable Perspective of Copula Modeling

Authors: George, Edward I. Jensen, Shane T.

Journal: Marketing science

Citation: I. George, Edward et T. Jensen, Shane, A Latent Variable Perspective of Copula Modeling, Marketing science , 30(1), 2011, pp. 22-24

Estimation Issues for Copulas Applied to Marketing Data

Authors: Danaher, Peter J. Smith, Michael S.

Journal: Marketing science

Citation: J. Danaher, Peter et S. Smith, Michael, Estimation Issues for Copulas Applied to Marketing Data, Marketing science , 30(1), 2011, pp. 25-28

Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures

Authors: Yoo, Weon Sang Lee, Eunkyu

Journal: Marketing science

Citation: Yoo, Weon Sang et Lee, Eunkyu, Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures, Marketing science , 30(1), 2011, pp. 29-41

``Bricks and Clicks'': The Impact of Product Returns on the Strategies of Multichannel Retailers

Authors: Ofek, Elie Katona, Zsolt Sarvary, Miklos

Journal: Marketing science

Citation: Ofek, Elie et al., ``Bricks and Clicks'': The Impact of Product Returns on the Strategies of Multichannel Retailers, Marketing science , 30(1), 2011, pp. 42-60

Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision" by Sanjay Jain: Package size and Competition

Authors: Rao, Ram Wansink, Brian Jain, Sanjay

Journal: Marketing science

Citation: Rao, Ram et al., Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision" by Sanjay Jain: Package size and Competition, Marketing science , 31(1), 2011, pp. 52-58

Identifying Unmet Demand

Authors: Chandukala, Sandeep R. Edwards, Yancy D. Allenby, Greg M.

Journal: Marketing science

Citation: R. Chandukala, Sandeep et al., Identifying Unmet Demand, Marketing science , 30(1), 2011, pp. 61-73

The Effect of Media Advertising on Brand Consideration and Choice

Authors: Terui, Nobuhiko Ban, Masataka Allenby, Greg M.

Journal: Marketing science

Citation: Terui, Nobuhiko et al., The Effect of Media Advertising on Brand Consideration and Choice, Marketing science , 30(1), 2011, pp. 74-91

Brands: The Opiate of the Nonreligious Masses?

Authors: Shachar, Ron Erdem, Tülin Cutright, Keisha M. Fitzsimons, Gavan J.

Journal: Marketing science

Citation: Shachar, Ron et al., Brands: The Opiate of the Nonreligious Masses?, Marketing science , 30(1), 2011, pp. 92-110

The Design of Durable Goods

Authors: Koenigsberg, Oded Kohli, Rajeev Montoya, Ricardo

Journal: Marketing science

Citation: Koenigsberg, Oded et al., The Design of Durable Goods, Marketing science , 30(1), 2011, pp. 111-122

Bayesian Analysis of Hierarchical Effects

Authors: Chandukala, Sandeep R. Dotson, Jeffrey P. Brazell, Jeff D. Allenby, Greg M.

Journal: Marketing science

Citation: R. Chandukala, Sandeep et al., Bayesian Analysis of Hierarchical Effects, Marketing science , 30(1), 2011, pp. 123-133

Cross-Market Discounts

Authors: Goi., Marcel Jerath, Kinshuk Srinivasan, Kannan

Journal: Marketing science

Citation: Goi., Marcel et al., Cross-Market Discounts, Marketing science , 30(1), 2011, pp. 134-148

Preview Provision Under Competition

Authors: Xiang, Yi Soberman, David A.

Journal: Marketing science

Citation: Xiang, Yi et A. Soberman, David, Preview Provision Under Competition, Marketing science , 30(1), 2011, pp. 149-169

The Perils of Behavior-Based Personalization

Authors: Zhang, Juanjuan

Journal: Marketing science

Citation: Zhang, Juanjuan, The Perils of Behavior-Based Personalization, Marketing science , 30(1), 2011, pp. 170-186

Opinion Leadership and Social Contagion in New Product Diffusion

Authors: Raghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente

Journal: Marketing science

Citation: Raghuram Iyengar, et al., Opinion Leadership and Social Contagion in New Product Diffusion, Marketing science , 30(2), 2011, pp. 195-212

Contagion in Prescribing Behavior Among Networks of Doctors

Authors: Christakis, Nicholas A. Fowler, James H.

Journal: Marketing science

Citation: A. Christakis, Nicholas et H. Fowler, James, Contagion in Prescribing Behavior Among Networks of Doctors, Marketing science , 30(2), 2011, pp. 213-216

Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion

Authors: Aral, Sinan

Journal: Marketing science

Citation: Aral, Sinan, Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion, Marketing science , 30(2), 2011, pp. 217-223

Invited Comment on ``Opinion Leadership and Social Contagion in New Product Diffusion''

Authors: Godes, David

Journal: Marketing science

Citation: Godes, David, Invited Comment on ``Opinion Leadership and Social Contagion in New Product Diffusion'', Marketing science , 30(2), 2011, pp. 224-229

Further Reflections on Studying Social Influence in New Product Diffusion

Authors: Iyengar, Raghuram Van den Bulte, Christophe Valente, Thomas W.

Journal: Marketing science

Citation: Iyengar, Raghuram et al., Further Reflections on Studying Social Influence in New Product Diffusion, Marketing science , 30(2), 2011, pp. 230-232

Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models

Authors: Van den Bulte, Christophe Iyengar, Raghuram

Journal: Marketing science

Citation: Van Den Bulte, Christophe et Iyengar, Raghuram, Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models, Marketing science , 30(2), 2011, pp. 233-248

Hybrid Advertising Auctions

Authors: Zhu, Yi Wilbur, Kenneth C.

Journal: Marketing science

Citation: Zhu, Yi et C. Wilbur, Kenneth, Hybrid Advertising Auctions, Marketing science , 30(2), 2011, pp. 249-273

The Evolution of Internal Market Structure

Authors: Rutz, Oliver J. Sonnier, Garrett P.

Journal: Marketing science

Citation: J. Rutz, Oliver et P. Sonnier, Garrett, The Evolution of Internal Market Structure, Marketing science , 30(2), 2011, pp. 274-289

Profitability of the Name-Your-Own-Price Channel in the Case of Risk-Averse Buyers

Authors: Shapiro, Dmitry

Journal: Marketing science

Citation: Shapiro, Dmitry, Profitability of the Name-Your-Own-Price Channel in the Case of Risk-Averse Buyers, Marketing science , 30(2), 2011, pp. 290-304

Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality

Authors: Camacho, Nuno Donkers, Bas Stremersch, Stefan

Journal: Marketing science

Citation: Camacho, Nuno et al., Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality, Marketing science , 30(2), 2011, pp. 305-320

Efficient Choice Designs for a Consider-Then-Choose Model

Authors: Liu, Qing Arora, Neeraj

Journal: Marketing science

Citation: Liu, Qing et Arora, Neeraj, Efficient Choice Designs for a Consider-Then-Choose Model, Marketing science , 30(2), 2011, pp. 321-338

Results: 1-25 | 26-50 | 51-75 | 76-77