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Learning from Experience, Simply

Authors: Lin, Song Zhang, Juanjuan Hauser, John R.

Journal: Marketing science

Citation: Lin, Song et al., Learning from Experience, Simply, Marketing science , 34(1), 2015, pp. 1-19

Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa

Authors: Nishida, Mitsukuni

Journal: Marketing science

Citation: Nishida, Mitsukuni, Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa, Marketing science , 34(1), 2015, pp. 20-38

Risk Preferences and Demand Drivers of Extended Warranties

Authors: Jindal, Pranav

Journal: Marketing science

Citation: Jindal, Pranav, Risk Preferences and Demand Drivers of Extended Warranties, Marketing science , 34(1), 2015, pp. 39-58

Aggregation Bias in Sponsored Search Data: The Curse and the Cure

Authors: Abhishek, Vibhanshu Hosanagar, Kartik Fader, Peter S.

Journal: Marketing science

Citation: Abhishek, Vibhanshu et al., Aggregation Bias in Sponsored Search Data: The Curse and the Cure, Marketing science , 34(1), 2015, pp. 59-77

Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol

Authors: Shriver, Scott K.

Journal: Marketing science

Citation: K. Shriver, Scott, Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol, Marketing science , 34(1), 2015, pp. 78-97

Design Innovativeness and Product Sales' Evolution

Authors: Rubera, Gaia

Journal: Marketing science

Citation: Rubera, Gaia, Design Innovativeness and Product Sales' Evolution, Marketing science , 34(1), 2015, pp. 98-115

Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs

Authors: Gopalakrishnan, Arun Iyengar, Raghuram Meyer, Robert J.

Journal: Marketing science

Citation: Gopalakrishnan, Arun et al., Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs, Marketing science , 34(1), 2015, pp. 116-133

The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred

Authors: Wedel, Michel Pieters, Rik

Journal: Marketing science

Citation: Wedel, Michel et Pieters, Rik, The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred, Marketing science , 34(1), 2015, pp. 134-143

The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

Authors: Liu, Qiang Steenburgh, Thomas J. Gupta, Sachin

Journal: Marketing science

Citation: Liu, Qiang et al., The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments, Marketing science , 34(1), 2015, pp. 144-159

Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor's Perspective

Authors: Vinhas, Alberto Sa Heide, Jan B.

Journal: Marketing science

Citation: Vinhas, Alberto Sa et B. Heide, Jan, Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor's Perspective, Marketing science , 34(1), 2015, pp. 160-175

When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior

Authors: Park, Hee Mok Manchanda, Puneet

Journal: Marketing science

Citation: Park, Hee Mok et Manchanda, Puneet, When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior, Marketing science , 34(2), 2015, pp. 179-194

Predicting Customer Value Using Clumpiness: From RFM to RFMC

Authors: Zhang, Yao Bradlow, Eric T. Small, Dylan S.

Journal: Marketing science

Citation: Zhang, Yao et al., Predicting Customer Value Using Clumpiness: From RFM to RFMC, Marketing science , 34(2), 2015, pp. 195-208

Commentary on "Predicting Customer Value Using Clumpiness"

Authors: Kumar, Vineet Srinivasan, Kannan

Journal: Marketing science

Citation: Kumar, Vineet et Srinivasan, Kannan, Commentary on "Predicting Customer Value Using Clumpiness", Marketing science , 34(2), 2015, pp. 209-213

Comments on "Predicting Customer Value Using Clumpiness from RFM to RFMC"

Authors: Rao, Vithala R.

Journal: Marketing science

Citation: R. Rao, Vithala, Comments on "Predicting Customer Value Using Clumpiness from RFM to RFMC", Marketing science , 34(2), 2015, pp. 213-215

Empirically Testable Sources and Implications of Clumpiness

Authors: Zhang, Yao Bradlow, Eric T. Small, Dylan S.

Journal: Marketing science

Citation: Zhang, Yao et al., Empirically Testable Sources and Implications of Clumpiness, Marketing science , 34(2), 2015, pp. 215-217

Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms

Authors: Balasubramanian, Sridhar Bhattacharya, Shantanu Krishnan, Vish V.

Journal: Marketing science

Citation: Balasubramanian, Sridhar et al., Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms, Marketing science , 34(2), 2015, pp. 218-234

Skimming or Penetration? Strategic Dynamic Pricing for New Products

Authors: Spann, Martin S Fischer, Marc Tellis, Gerard J.

Journal: Marketing science

Citation: S. Spann, Martin et al., Skimming or Penetration? Strategic Dynamic Pricing for New Products, Marketing science , 34(2), 2015, pp. 235-249

Effect of Customer-Centric Structure on Long-Term Financial Performance

Authors: Lee, Ju-Yeon Sridhar, Shrihari Henderson, Conor M. Palmatier, Robert W.

Journal: Marketing science

Citation: Lee, Ju-yeon et al., Effect of Customer-Centric Structure on Long-Term Financial Performance, Marketing science , 34(2), 2015, pp. 250-268

Managing Blood Donations with Marketing

Authors: Aravindakshan, Ashwin Rubel, Olivier Rutz, Oliver

Journal: Marketing science

Citation: Aravindakshan, Ashwin et al., Managing Blood Donations with Marketing, Marketing science , 34(2), 2015, pp. 269-280

The Reach and Persuasiveness of Viral Video Ads

Authors: Tucker, Catherine E.

Journal: Marketing science

Citation: E. Tucker, Catherine, The Reach and Persuasiveness of Viral Video Ads, Marketing science , 34(2), 2015, pp. 281-296

Erratum to "Optimal Reverse-Pricing Mechanisms" by Martin Spann, Robert Zeithammer, and Gerald Häubl

Authors: Spann, Martin Zeithammer, Robert Häubl, Gerald

Journal: Marketing science

Citation: Spann, Martin et al., Erratum to "Optimal Reverse-Pricing Mechanisms" by Martin Spann, Robert Zeithammer, and Gerald Häubl, Marketing science , 34(2), 2015, pp. 297-299

Television Advertising and Online Shopping

Authors: Liaukonyte, Jura Teixeira, Thales Wilbur, Kenneth C.

Journal: Marketing science

Citation: Liaukonyte, Jura et al., Television Advertising and Online Shopping, Marketing science , 34(3), 2015, pp. 311-330

Product and Pricing Decisions in Crowdfunding

Authors: Hu, Ming Li, Xi Shi, Mengze

Journal: Marketing science

Citation: Hu, Ming et al., Product and Pricing Decisions in Crowdfunding, Marketing science , 34(3), 2015, pp. 331-345

Construction of Heterogeneous Conjoint Choice Designs: A New Approach

Authors: Liu, Qing Tang, Yihui (Elina)

Journal: Marketing science

Citation: Liu, Qing et Tang, Yihui (elina), Construction of Heterogeneous Conjoint Choice Designs: A New Approach, Marketing science , 34(3), 2015, pp. 346-366

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

Authors: Manchanda, Puneet Packard, Grant Pattabhiramaiah, Adithya

Journal: Marketing science

Citation: Manchanda, Puneet et al., Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community, Marketing science , 34(3), 2015, pp. 367-387

Results: 1-25 | 26-50 | 51-55